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A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

The Beefeaters of Brand

August 7, 2012 – 2:14 pm

One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements decorating the Games. Each Olympic year, the International Olympic Committee and the host city of the Olympiad come together to protect the prestigious brand [...]

By junctioncreative | Posted in Advertising | Also tagged 1948 olympic games, adidas, advertising, american express, brand, brand police, branding rules, budget, digital ads, g4s, go world, guerilla marketing, IOC, kodak, law, london 2012, marketing, Michael Phelps, Nike, ODA, official sponsors, olympiad, olympic delivery authority, olympic games, olympic infrastructure, parliament, private security, social media, sponsorship costs, summer olympics, task force, television ads, Visa | Comments (1)

London Calling

June 19, 2012 – 12:59 pm

In a time when all of Europe is feeling the effects of a low point in its economic recession, the summer of 2012 is shaping up to be a game changer for at least one major city: London, England. Earlier this month, Queen Elizabeth II’s Diamond Jubilee celebrated 60 years of her reign over the [...]

By junctioncreative | Posted in Brand and Marketing, Events, Social Media, Strategy | Also tagged 2012, 60th anniversary jubilee, advertising, all england club, andy murray, andy murray london, andy murray wimbledon, anglophile, anglophilia, britain, commercials, diamond anniversary, elizabeth II, england, euro debt, euro recession, european debt crisis, eurozone, events 2012, grass court, great britain, her majesty, HMS, HMSS, impact, influence, interconnected, internet, jubilee, london 2012, london olympics, london queen, london weather, marketing, media, media coverage, media event, multimedia, nbc coverage, olympic coverage, olympics, open era, pound vs euro, pound vs us dollar, queen elizabeth, queen of england, queen's jubilee, Radio, rainy season, results, social media, strategy, summer 2012, summer olympic games, swimming, Tennis, tennis championships, track and field, tv, UK economy, Value, wimbledon, wimbledon 2012, wimbledon weather | Comments (0)