london 2012 – Strategy. Impact. Results.

Tag Archives: london 2012

The Beefeaters of Brand

August 7, 2012 – 2:14 pm

One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements decorating the Games. Each Olympic year, the International Olympic Committee and the host city of the Olympiad come together to protect the prestigious brand [...]

By junctioncreative | Posted in Advertising | Also tagged 1948 olympic games, adidas, advertising, american express, brand, brand police, branding rules, budget, digital ads, g4s, go world, guerilla marketing, IOC, kodak, law, london, marketing, Michael Phelps, Nike, ODA, official sponsors, olympiad, olympic delivery authority, olympic games, olympic infrastructure, parliament, private security, social media, sponsorship costs, summer olympics, task force, television ads, Visa | Comments (1)

O’ Say, You Can See

July 31, 2012 – 11:18 am

With the London Olympic Games in full swing, the attention of media audiences in the United States is intently focused on watching the athletes representing our nation compete at the pinnacle of their respective sports. The US has historically been extremely successful at both the Summer and Winter Games, winning more than twice as many [...]

By junctioncreative | Posted in Advertising, Brand and Marketing | Also tagged 2008 olympics, advertisements, advertisers, advertising at the olympics, all time medal count, american, american brand, american olympic success, athlete brands, athletes, beijing games, brand traits, branding, brands, display, dominance, emotion, gold medal, home depot, impact, influence, list of olympic sponsors, maria sharapova brand, marketing, mcdonalds, medal totals, michael phelps endorsements, michael phelps net worth, official sponsor, olympic advertising, olympic audience, olympic spectacle, olympic sponsors, olympic village, olympics, opening ceremonies, p&g, paralympics, podium, proctor and gamble, results, strategy, summer olympics, surprise, US olympians, US olympic committee, usa medal count, USSR, Value, Visa, visa olympics, winter olympics | Comments (1)

London Calling

June 19, 2012 – 12:59 pm

In a time when all of Europe is feeling the effects of a low point in its economic recession, the summer of 2012 is shaping up to be a game changer for at least one major city: London, England. Earlier this month, Queen Elizabeth II’s Diamond Jubilee celebrated 60 years of her reign over the [...]

By junctioncreative | Posted in Brand and Marketing, Events, Social Media, Strategy | Also tagged 2012, 60th anniversary jubilee, advertising, all england club, andy murray, andy murray london, andy murray wimbledon, anglophile, anglophilia, britain, commercials, diamond anniversary, elizabeth II, england, euro debt, euro recession, european debt crisis, eurozone, events 2012, grass court, great britain, her majesty, HMS, HMSS, impact, influence, interconnected, internet, jubilee, london, london olympics, london queen, london weather, marketing, media, media coverage, media event, multimedia, nbc coverage, olympic coverage, olympics, open era, pound vs euro, pound vs us dollar, queen elizabeth, queen of england, queen's jubilee, Radio, rainy season, results, social media, strategy, summer 2012, summer olympic games, swimming, Tennis, tennis championships, track and field, tv, UK economy, Value, wimbledon, wimbledon 2012, wimbledon weather | Comments (0)