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Checking In on Checking In

July 3, 2012 – 1:42 pm

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged 4square, advertising, Atlanta, businesses, check in platform, check-in apps, consumer wants and needs, Facebook, foursquare, foursquare rebrand, functionalities, gimmies, google check in, google places, google+ local, gps, impact, influence, Junction, location marketing, marketing, Mobile Apps, promotions, results, social interaction, Social Media Marketing, Social Networking, strategy, trends, Twitter, user behavior, user experience, user preference, Value, website marketing | Comments (0)