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Does Your Brand Have Staying Power?

June 23, 2011 – 3:16 pm

It was hard to miss the 4-page spread in The New York Times celebrating IBM’s 100th anniversary. Ranked by Forbes as the 31st largest company in the world, IBM proves its staying power despite the loss of its founder, Thomas J. Watson, Sr. The company operates on the principle that a business’ long term success [...]

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