Strategy. Impact. Results.

Tag Archives: Junction

Marketers Going Boom or Bust?

June 18, 2013 – 11:45 am

It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice. In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments. The accepted [...]

By junctioncreative | Posted in Advertising, News, Strategy | Also tagged advertising, Atlanta, atlanta business, baby boomer, branding, business, business insight, business news, Digital Media, Forrester Research, Generations Online Report, hybrid agency, impact, influence, Julie Gareleck, Junction Creative Solutions, marketers, marketing, marketing strategy, money, Nielsen Co, Pew's Internet and American LIfe Project, results, strategy, technology | Comments (0)

Search for Dear Ol’ Dad

June 13, 2013 – 10:45 am

Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012. Because 80% of Father’s Day shoppers wait until the week before the big day to make a purchase, marketers have an opportunity to better optimize search ads and Search Engine Marketing (SEM) strategies to [...]

By junctioncreative | Posted in Advertising, News | Also tagged advertising, Atlanta, atlanta business, brand Value, branding, business, business insight, business news, Dad, Dear, discount, Father's Day, gifts, impact, influence, Junction Creative Solutions, marketers, marketing, marketing strategy, Ol' Dad, strategy, study, technology | Comments (0)

Evolving to a New Reality in B2B Selling

June 11, 2013 – 12:15 pm

Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B). Building personal relationships, within market or industry segments, has proven to be paramount to forming long term relationships with customers and often was the aspect of selling where a salesperson best demonstrated [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged b2b, business insight, business news, customers, Facebook, Junction Creative, Junction Creative Solutions, linkedin, marketing, marketing strategy, online users, promotional, results, sales strategy, social media, Social purchasing, social selling, strategy, technology, Twitter, Value, White Paper | Comments (0)

Nineteen Eighty-Four, No More

June 6, 2013 – 11:30 am

George Orwell’s Nineteen Eighty-Four depicts a society that is under complete surveillance. Since its publication, inferences are made to the idea of “Big Brother” when discussing the government’s use or misuse of power as it relates to civil liberties. And yet, as technology becomes completely contextual, individuals are embracing the trend. SoLoMo was just the [...]

By junctioncreative | Posted in Technology | Also tagged advertising, civil liberties, crowd-sourced collaboration, Google Earth, impact, influence, Julie Gareleck, Junction Creative Solutions, marketing, marketing strategy, nineteen eighty-four, results, social media, SoLoMo, solutions, surveillance, technology, Value, Video, video technology | Comments (0)

The New Age of #Social Responsibility One Tweet at a Time

June 4, 2013 – 11:00 am

Social Media is offering unprecedented opportunities for users, companies, individuals, pun dents and proponents of all causes deemed appropriate of championing to creatively voice their message. Social media marketing is leading connections with friends, family, customers and comrades all over the world, at a pace showing little indication of slowing down. With the benefits and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged blunder, campaigns, francescas, impact, Julie Gareleck, Junction Creative Solutions, marketing, marketing strategy, mcdonalds, mistake, responsibility, results, social media, social media blunder, solutions, strategy, technology, Value | Comments (0)

What’s Your SCRM Strategy?

May 30, 2013 – 11:05 am

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content. It introduces substantial and pervasive changes [...]

By junctioncreative | Posted in Social Media | Also tagged advertising, Atlanta, atlanta business, Best Buy, brand, branding, business, business insight, business news, client service, co-create, CRM, discuss, impact, influence, interactive, Julie Gareleck, Junction Creative Solutions, marketing, products, research, results, SCRM, share, Social Customer Relationship Management Strategy, social media, strategy, technology, Twitter, viral | Comments (0)

Great Turnout at Junction Sponsored Third Annual Optimist Club of Gettysburg Golf Tournament

May 28, 2013 – 2:23 pm

Junction Creative Solutions (Junction), an award-winning strategic agency, sponsored the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg, on Thursday, May 23rd in Gettysburg, PA. Junction has worked closely with and admires the Optimist Club and supports their 19 youth-oriented programs that are financially backed by the Club. What started out as [...]

By junctioncreative | Posted in Events, News | Also tagged advertising, branding, business, business news, Creative, gettysburg, golf tournament, impact, influence, Junction Creative Solutions, local, marketing, marketing strategy, optimist, Optimist Club, optimist club of gettysburg, PA, results, social media, solutions, sponsor, Third Annual, Youth | Comments (0)

The Greatest Thing Since Sliced Bread…Or Is It?

May 23, 2013 – 11:07 am

In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.” The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation [...]

By junctioncreative | Posted in Technology | Also tagged 1928, advertising, Atlanta, atlanta business, baking industry, branding, business, business news, entrepreneurs, execute, greatest forward step, identify the need, influence, innovation, interactive, Julie Gareleck, Junction Creative, Junction Creative Solutions, learn, listen, marketing, marketing strategy, mouse trap, results, sales strategy, sliced bread, strategy, technology, Value | Comments (0)

Learning to Better Communicate from a Master

May 21, 2013 – 11:25 am

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value | Comments (1)

Resilience Not Performance is the New Metric for Business

May 14, 2013 – 11:25 am

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology | Comments (0)

Strategy. Impact. Results.

Tag Archives: Junction

Marketers Going Boom or Bust?

Search for Dear Ol’ Dad

The Greatest Thing Since Sliced Bread…Or Is It?

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