Tag Archives: Junction Creative

The Buzz around Experiential Marketing

As the internet began its journey of prominence in American culture, businesses where disappointed with their inability to connect their brands marketing efforts with the new popular technological social revolution. Enter the concept of “contextual marketing”. Around since the mid 70’s, it was term that had not yet found a meaningful, real-world connection with its […]

 

Entrepreneurship: A Dream or a Myth

The dream of business ownership captures the imagination of aspiring entrepreneurs of every generation, who envision a journey of self-reliance, independence, personal fulfillment and a future limited only by ones will and effort. While most embark on the mission with great anticipation of success, most also underestimate the required measure of challenge, finance and individual […]

You Can’t Always Read the Label from Inside of the Bottle

With every company becoming its own best producer of content ranging from Tweets and blogs to ads and billboards, the ability to deliver error-free copy is critical to maintaining a brands reputation, and while only a few readers might catch a grammatical blunder on a corporate advertisement, major errors in ads, corporate websites and point […]

Letting the Genie Out of the Bottle Too Soon?

When a Portland, Oregon, engineer’s 13-year-old daughter asked if it was possible to build a one-wheeled motorcycle she saw in a video game, Chris Hoffmann decided that yes – he probably could. Further research revealed earlier attempts, such as a wild sit-inside-the-wheel contraption from the 1940s. With recent technological advances and cost reductions, leveraged from […]

Social Media, Are We Really Connecting?

It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles like Facebook, Twitter or Email to name only a few. Those who adapted to social media as it grew and […]

The Branding of the Olympic Games

With the current feverous bidding process that surrounds the selection of each new host of the next Olympic Games, it is difficult to remember that there was a time, not long ago, that few if any of the world’s cities desired to be selected as host of the 3000 year old, international sports spectacle. The […]

Low Tech Marketability in a High Tech World- The Rainbow Loom

While the history of the rubber band traces its roots back thousands of years, the modern rubber bands invention has its origin in 1845, but it took almost 80 years before William Spencer first started mass producing rubber bands in Ohio, USA.  With all the advanced technological gadgetry of today’s modern world, one would think […]

The Changing Face of Facebook

Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, […]

Pinterest: The Value of the Visual Social Medium

When Brian Cohen walked by Pinterest founder Ben Silbermann at a New York University business plan competition in 2009, he abruptly said four words to the young entrepreneur: “You have 30 seconds.  Today he says, “I still feel pretty bad about it,” reflecting on his cliched investor behavior. No matter – within 15 seconds he […]

Mobile Trending Upwards in 2014

The year 2014 is lining up to be the year of explosive growth in mobile technology, with hundreds of new products designed to attract an enlarged audience of eager users of anything that can be pocketed or worn out the door he go.  If there were ever any doubts, a visit to the recent International […]