Tag Archives: Junction Creative

Mobile Trending Upwards in 2014

The year 2014 is lining up to be the year of explosive growth in mobile technology, with hundreds of new products designed to attract an enlarged audience of eager users of anything that can be pocketed or worn out the door he go.  If there were ever any doubts, a visit to the recent International […]

 

A Strategy of Measured Growth for 2014

After more than 5 years of economic uncertainty, unrealized promises of business growth and motivated consumers, most business owners are more than just a little bit weary of all the “this is going to be the year of the turnaround” predictions.  But given the sustained anemic economic business environment of the past, a well formed […]

Is a Partnership the Answer to Expansion and Growth?

The demands of running a business can sometimes be difficult for even the most experienced professionals. Whether at the start-up phase of a new venture or at some point during the life cycle of an existing business, demands often lead to an owner bringing on a partner.  Partnerships  can provide additional capital to improve operational […]

Technology Trends in 2014: Breaking Out

In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT professionals.  Consumers who were once tied to a stationary world of computing and collectively leashed by techies, marketers and system applications began to find the established […]

Perhaps it Means a Little Bit More?

Popular modern customs of the holiday include gift giving, seasonal music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas decorations, including Christmas trees, Christmas lights, nativity scenes, garlands, wreaths, mistletoe, and holly. In addition, several closely related and often interchangeable figures, known as Santa Claus, […]

Is Your Company a Storyteller or Storydoer?

After a very significant, extended period of economic challenge many companies are finding themselves in a rebuilding phase, beginning to re-assemble their marketing teams and forming a new comprehensive marketing strategy for the future, deciding whether they want to be a storyteller or storydoer company.   Ty Montague, CEO and co-founder of co: and author of […]

Marketing Education In A New Reality

In a makeshift production studio at the University of Pittsburgh, adjunct professor Larry Foulke is speaking passionately into a camera, preparing his online course, “A Look at Nuclear Science and Technology,” for the masses.  So animated is his delivery in front of a video crew recording his lecture, it’s as if he is speaking face-to-face […]

Live By Your Words of Thanksgiving

The first American Thanksgiving was celebrated in 1621, to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. In that year Governor William Bradford proclaimed a day of thanksgiving. The colonists celebrated it as a traditional English harvest feast, to which they invited the local Wampanoag Indians. By the mid–1800s, many states […]

Fact Or Fake: Trusting Online Reviews Can Be Tricky

Upon its recent release, BlackBerry’s BBM app was downloaded 10 million times within 24 hours, but at least on Android, some of its many positive reviews seem to come from a less than savory source.  Writer Matt Baxter-Reynolds has noted that a huge number of reviews contained the exact same praise for BBM.  A BlackBerry […]

Giant Advertising Agency Is Betting That Smaller May Be Better

The largest agency holding group in advertising is seeking to revive its smallest agency network, United Network, in an effort to offer marketers a smaller and more creatively focused alternative to large, mega advertising firms.  WPP has announced the appointment of Matt Ryan, who most recently held senior posts at Havas Worldwide New York, as […]