In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.” The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation [...]
By junctioncreative
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Posted in Technology
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Also tagged 1928, advertising, Atlanta, atlanta business, baking industry, branding, business, business news, entrepreneurs, execute, greatest forward step, identify the need, influence, innovation, interactive, Julie Gareleck, Junction, Junction Creative Solutions, learn, listen, marketing, marketing strategy, mouse trap, results, sales strategy, sliced bread, strategy, technology, Value
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Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]
By junctioncreative
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Posted in Practices, Strategy
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Also tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value
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Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]
By junctioncreative
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Posted in Social Media, Strategy
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Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology
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There is one brand that does not require an agency – a brand that needs no advertisements. Bruins fans sing National Anthem in emotional pre-game scene. Junction is proud to be a brand advocate for the USA. To all of the victims, first responders, public safety officials, government agencies, armed forces, volunteers, families, friends, and [...]
When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]
By junctioncreative
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Posted in Brand and Marketing
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Also tagged advertising, apps, Atlanta, atlanta business, bigger photos, branding, CEO, controversy, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative Solutions, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo!
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March 21, 2013 – 11:45 am
With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]
By junctioncreative
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Posted in Brand and Marketing, Practices, Strategy
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Also tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video
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Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]
By junctioncreative
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Posted in News, Technology
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Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, consulting, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategic, strategy, team, user-friendly, website
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January 15, 2013 – 11:04 am
In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor, [...]
By junctioncreative
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Posted in Brand and Marketing, Practices, Strategy
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Also tagged Atlanta, benefit, best places to work, book, brand experience, brand identity, brand Value, buy-in, call centers, career, CEO, charity, CIO, cmo, community, core values, corporate values, culture, delivering happiness, entrepreneur, excellent customer service, goals and objectives, hiring, history, ideas, identity, impact, influence, innovation, insights, investor, lessons, linkexchange.com, marketing, microsoft, new business, organization, practices, relaxed office, results, salary, solutions, standards, strategy, tony hsieh, unity, vision, work for zappos, zappos
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September 6, 2012 – 1:33 pm
Technology is constantly evolving. This evolution occurs so rapidly and can be so confusing that even IT professionals have a difficult time keeping up with the newest hardware, software, procedures, and techniques. So how can executives, entrepreneurs, and other busy members of the workforce possibly expect to know how to react when a problem arises [...]
By junctioncreative
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Posted in Practices, Technology
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Also tagged agency, Atlanta, avoid conflict, blame, client, client relationship, communication, communications, computer problems, defer to the expert, digital, education, efficiency, entrepreneurs, executives, experts, headaches, helpdesk, impact, industry, IT, Junction, marketplace, mobile device, mobile tech, modern business, new technology, not in computer, Partnership, PICNIC error, problem in chair, relationship, results, strategies, strategy, struggles, support, tech support, techniques, technology, troubleshooting
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September 4, 2012 – 1:57 pm
Earlier this year, Donny Deutsch on a segment of the Today Show, advised millions of aspiring entrepreneurs watching at home how easy it was to commission a “neighborhood hipster” to build a website for $250. Stop for a moment and consider that Mr. Deutsch, a respectable advertising executive and television personality, is chairman of Deutsch [...]
By junctioncreative
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Posted in Practices
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Also tagged advertising, agency, aspiring entrepreneur, brick and mortar, cheap websites, cheaper business, client, deutsch inc., discounts, donny deutsch, ecommerce, efficient, entrepreneur, Facebook, financial cost, help starting business, impact, Junction, linkedin, marketing campaign, marketplace, new york ad agency, online-only, partnerships, physical business, Portfolio, price point, quality website, relationship, results, revenue model, small business, social media, spare change, storefront, strategy, timeline, timetable, today show, web only business, Websites, what makes a good website
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Junction Creative Solutions Unveils Brand Refresh
Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]