Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]
By junctioncreative
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Posted in Brand and Marketing, Strategy
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Also tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology
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Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]
By junctioncreative
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Posted in Social Media, Strategy
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Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology
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Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]
By junctioncreative
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Posted in Strategy
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Also tagged advertising, Atlanta, atlanta business, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs
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April 25, 2013 – 12:05 pm
Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]
By junctioncreative
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Posted in News
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Also tagged advertisement, Atlanta, atlanta business, branding, brochure, Bullying Video, business, business news, CEO, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, marketing, solutions, strategy, technology, Value, Video
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April 23, 2013 – 12:20 pm
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]
By junctioncreative
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Posted in Advertising, Strategy
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Also tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household
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There is one brand that does not require an agency – a brand that needs no advertisements. Bruins fans sing National Anthem in emotional pre-game scene. Junction is proud to be a brand advocate for the USA. To all of the victims, first responders, public safety officials, government agencies, armed forces, volunteers, families, friends, and [...]
April 18, 2013 – 12:15 pm
Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution [...]
By junctioncreative
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Posted in Clients, News
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Also tagged advertising, Arnold, Atlanta, Franklin, influence, Junction, robert arnold, Saffire Vapor, sales strategy, Second Location, social media, solutions, strategy, Tennessee, TN, user experience, www.saffireecigs.com
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When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]
By junctioncreative
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Posted in Brand and Marketing
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Also tagged advertising, apps, Atlanta, atlanta business, bigger photos, branding, CEO, controversy, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo!
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As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]
By junctioncreative
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Posted in Brand and Marketing, Technology
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Also tagged ad market, advertising, Atlanta, atlanta business, branding, devices, digital, digital strategy, explosion, influence, Julie Gareleck, Junction, Mad about mobile, marketers, marketing, marketing strategy, mobile, mobile technology, sales strategy, social media, solutions, strategy, technology, The Mobile Marketing Association
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The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]
By junctioncreative
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Posted in Events, News
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Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, Value, want
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