IPO – Strategy. Impact. Results.

Tag Archives: IPO

Drawing the Lines on Graph

March 7, 2013 – 1:26 pm

After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz. [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged activity, advertising, b2b, behavior, best practices, bing, brands, business, channel, companies, competitors, Creative, customer, data security, disruption, disruptor, drivers, Facebook, facebook pages, facebook success, filter, filtered information, Google, graph search, how is graph search different, ideas, image results, impact, implementation, important, innovation, intentions, IT firm, Junction, key metrics, KPIs, launch, likes, linkbuilding, mainstay salire, mark zuckerberg, marketing, MPM, optimization, performance measurement, personal data, platform, privacy concerns, results, search engine, search engine marketing, SEM, seo, settings, sharing preferences, social capital, Social Networking, solutions, Value, what does it mean, Yahoo! | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Chairs? …Chairs?

October 23, 2012 – 1:29 pm

In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal [...]

By junctioncreative | Posted in Advertising, Social Media, Strategy | Also tagged ad promotion, advertising, blue square with f, brand equity, branding, bridges, business equity, business insights, business model, campaign, chairs, cinematography, communication platform, critique, evaluation, Facebook, facebook brand, facebook chairs ad, facebook company history, first social network, how many facebook users, impact, Junction, logo, mark zuckerberg, message, new advertising platform, numbers, planes, promoted stories, recognition, results, review, script, social media advertising, Social Media Marketing, stock price, strategy, telephones, things that connect us, valuation, Value, voiceover, w+k, weiden+kennedy, why does facebook need to advertise, YouTube | Comments (0)

Solavei: The Network Where Social Meets Commerce in a Big Way

August 2, 2012 – 2:31 pm

Solavei™, the first social commerce network for mobile services distribution, is grabbing headlines in anticipation of its September 21st launch. Solavei™ is a new social commerce company offering an affordable, contract-free mobile service that actually pays back consumers for adding new members. The Solavei Mobile Service is a comprehensive mobile virtual network operator (MVNO) utilizing [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Technology | Also tagged advertising, affordable, affordable mobile, agency, allyn hebner, board of advisors, board of directors, brian long, brian turner redbox, cell phone, commercial, consumer behavior, david burnett, david limp, discount, eddie lazarus, entrepeneurship, Facebook, headlines, HTC one, HTC smartphone, integrated campaign, jason genthner, jason mckinnis, jim ryan, john rittenhouse, john rittenhouse target, john rittenhouse walmart, jon miller news corp, jose rojas, Junction Creative Solutions, larry wallace, maria pinchevsky, marissa mayer, marketing, mobile advertising, mobile marketing, mobile marketplace, mobile network, mobile networking, mobile virtual network operator, MVNO, nbc microsoft, no contract, revolutionary, rick white, robert mcfadden, roland van de meer, ryan wuerch, smartphone, social commerce, social media, social mobile, social network, solavei, stan simpliciano, startup, sue nokes, t mobile, t mobile network, technology, twitter outage, Yahoo! | Comments (0)

Social Media: Boom to Bust?

May 2, 2012 – 2:20 pm

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged acquisitions, advertising, Atlanta, business, company valuation, corporate, Creative, digital, entrepreneurs, entrepreneurship, equity valuation, Facebook, facebook userbase, Growth Sector, impact, industry news, influence, insight, instagram, interactive, internet sector, Junction, market, marketing, potential buying power, publicly traded, results, social media, social media bubble, social media fund, social media startups, social space, solutions, stability, stock prices, strategy, sustainability, tech bubble, tech startups, valuation, Value, venture capital, venture capitalist, visibility, zuckerberg | Comments (1)