internet – Strategy. Impact. Results.

Tag Archives: internet

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Good Design is Invaluable

October 30, 2012 – 11:15 am

It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertising, aesthetics, Apple, Atlanta, braun, business, color choice, complimentary, consumer culture, consumer demand, consumer expectations, Creative, customer mindset, demand, design-minded, details, digital, driving the market, educated consumer, entrepreneurs, eye for design, fast company design, font choice, functionality, good design, higher competition, human interface, importance of design, innovation, iPad, iPhone, Junction, language, look and feel, marketing, marketing tone, marketplace, microsoft surface, multimedia, new tech, perceptions, product design, product designer, product line, social media, solutions, Startups, strategies, tech startups, tech stocks, technology, UEX, user experience, user interface, ux designer, ux requirements great design, VC, venture capital, windows 8 | Comments (0)

It’s a Marketer’s World

October 9, 2012 – 2:07 pm

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, business practices, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, cut through the noise, Digital Marketing, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, Social Media Marketing, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell | Comments (0)

London Calling

June 19, 2012 – 12:59 pm

In a time when all of Europe is feeling the effects of a low point in its economic recession, the summer of 2012 is shaping up to be a game changer for at least one major city: London, England. Earlier this month, Queen Elizabeth II’s Diamond Jubilee celebrated 60 years of her reign over the [...]

By junctioncreative | Posted in Brand and Marketing, Events, Social Media, Strategy | Also tagged 2012, 60th anniversary jubilee, advertising, all england club, andy murray, andy murray london, andy murray wimbledon, anglophile, anglophilia, britain, commercials, diamond anniversary, elizabeth II, england, euro debt, euro recession, european debt crisis, eurozone, events 2012, grass court, great britain, her majesty, HMS, HMSS, impact, influence, interconnected, jubilee, london, london 2012, london olympics, london queen, london weather, marketing, media, media coverage, media event, multimedia, nbc coverage, olympic coverage, olympics, open era, pound vs euro, pound vs us dollar, queen elizabeth, queen of england, queen's jubilee, Radio, rainy season, results, social media, strategy, summer 2012, summer olympic games, swimming, Tennis, tennis championships, track and field, tv, UK economy, Value, wimbledon, wimbledon 2012, wimbledon weather | Comments (0)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)

Word Out on the Town

April 19, 2012 – 2:10 pm

Reputation has always carried heavy importance for businesses across industry. Throughout the last century, customer loyalty was primarily forged through personal interactions that involved a high standard of service blended with consistency. Managing performance and generating new business was dependent on solid reputations and relationships. However, technology is the basis for a large majority of [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged advocate, angie's list, anonymity, blog, business news, business owners, CEO, challenges, competitive landscape, craigslist, critics, customer satisfaction, customer service, distribute, entrepreneur, face to face, Facebook, feedback, food blogger, fraud, good review, help, impact, influence, insights, like, loyalty, make or break, marketing, metrics, mobilize, motivate, MPM, owners, quick hit, relationship, reputation, reputation management, results, reviews, small biz, small business, social media, social network, strategy, technology, tips, Twitter, user reviews, Value, yelp | Comments (0)

A Prime Cut of the New Food Business

April 12, 2012 – 11:52 am

Eating is a biological necessity. Every human being must eat, but for millions of people nationwide, developments in recent years have placed an increasing emphasis on gastronomy that is healthier, more localized, more gourmet – providing something far beyond mere sustenance. As a result, massive changes in social and economic behavior surrounding this shift are [...]

By junctioncreative | Posted in Social Media, Technology | Also tagged advertising, beer dinners, blog, business openings, celebrity, celebrity chefs, connected, democracy, digital democracy, Digital Media, digital platforms, digital revolution, eating, Facebook, farmer's market, fast food, food, food blogs, food events, food industry, food revolution, food world, food-lovers, foodie, foodie culture, gastronome, gastronomia, gastronomic, gourmet, human experience, impact, industries, influence, market dynamics, marketing, new market, new restaurants, new york city restaurants, new york magazine, opentable, organic eating, organic restaurant, organics, reservations, restaurant booking, restaurant budget, restaurant economy, restaurants, results, small business, social eating, social interaction, social media, specialty foods stores, strategy, sustainable, sustainable eating, Twitter, web 3.0, website, wine dinners, yelp, young foodies | Comments (0)

A Dangerous #Occupation

November 3, 2011 – 1:27 pm

Social media platforms have been flooded with tweets, status updates, images, and videos tagged or associated with the #Occupy movement. A majority of the content is harmless, but in recent days attention is being drawn to seriously provocative or incriminating content against one or both sides. Protesters and authorities operate aware that their actions are [...]

By junctioncreative | Posted in News, Practices, Social Media | Also tagged #Occupy, advertising, anonymous, atlanta protest, bankers, Banks, big business, brand loyalty, brands, business climate, business environment, business news, civil unrest, digital impact, digital trends, disobedience, experience, Facebook, FCC, federal institutions, FTC, hackers, hashtags, impact, movement, ninety nine percent, nyc bank news, nyc news, nyc protest, obedient protest, occupy news, occupywallstreet, one percent, online/offline, organizing online, petitioners, power of social media, power of tweets, PR, protesters, protests, public relations, reputation, revolution, revolutionary, rich organizations, riots, social media, Social Media Marketing, strategy, tax brackets, the 1%, the 99%, Value, video footage, Wall Street | Comments (0)

A Bottle of Red or White?

October 13, 2011 – 1:06 pm

Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine. The process of marketing and selling the product can be just as laborious. Fortunately for vintners, the 21st century has given them powerful tools to reach customers effectively. Technology coupled with the Internet [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, art, billboard, billboards, brand affinity, business help, business news, concerns, coupon code, customers, digital, digital age, digital channel, economics, entrepreneurs, Facebook, Gary Vaynerchuk, impact, influence, insight, IT, labor, logistics, loyalty, market, marketing, marketing technique, metrics, passion for work, platform, power of the web, return on investment, revolutions, ROI, sales, social media, Social Media Marketing, social network, technology, traditional marketing, Twitter, twitter marketing, vintners, visibility, web 2.0, web 3.0, wine industry, Winemaking | Comments (0)

The Realization of Truly Contextual Advertising

July 13, 2011 – 5:12 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly [...]

By junctioncreative | Posted in Junction's Notebook | Also tagged advertising, advertising trends, atlanta business, behavior, brand, branding, business model, CEO, clever ads, context, contextual advertising, contextual experience, creative advertising, digital marketing trends, Facebook, favorite brands, Geolocation, help, impact, influence, insight, integrated advertising, interconnected, iphone marketing, iphone users, Julie Gareleck, junction insights, marketing, michael kors, mixed media, mobile, mobile marketing, multimedia, New York City, news, Notebook, results, smart ads, strategy, tracking, Twitter, twitter launch, user experience, user trends, Value | Comments (0)