interactive – Strategy. Impact. Results.

Tag Archives: interactive

What’s Your SCRM Strategy?

May 30, 2013 – 11:05 am

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content. It introduces substantial and pervasive changes [...]

By junctioncreative | Posted in Social Media | Also tagged advertising, Atlanta, atlanta business, Best Buy, brand, branding, business, business insight, business news, client service, co-create, CRM, discuss, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, products, research, results, SCRM, share, Social Customer Relationship Management Strategy, social media, strategy, technology, Twitter, viral | Comments (0)

The Greatest Thing Since Sliced Bread…Or Is It?

May 23, 2013 – 11:07 am

In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.” The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation [...]

By junctioncreative | Posted in Technology | Also tagged 1928, advertising, Atlanta, atlanta business, baking industry, branding, business, business news, entrepreneurs, execute, greatest forward step, identify the need, influence, innovation, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, learn, listen, marketing, marketing strategy, mouse trap, results, sales strategy, sliced bread, strategy, technology, Value | Comments (0)

Is Trimming the Budget Killing Walmart’s Brand?

April 16, 2013 – 11:45 am

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged advertising, atlanta business, brand collateral, brand Value, branding, budget, business, business insight, business news, business planning, CEO, complaints, customer, influence, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart | Comments (0)

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, Value, want | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, consulting, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)

Optimist Club of Gettysburg Increases Web Presence with Launch of New Website

May 22, 2012 – 3:07 pm

The Optimist Club of Gettysburg, an affiliate of Optimist International, announces the launch of its new website. Designed and implemented in the interest of enhancing the quality and availability of information to members, the new site will provide up to date details about upcoming events and activities while facilitating better communications between the organization and [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged advertising, affiliates, Atlanta, atlanta support for nonprofit, business news, calendar, calendar of events, chapter, charitable organizations, children, communication channels, digital channel, digital strategy, extend reach, flexibility, gettysburg, gettysburg news, impact, influence, Julie Gareleck, local organizations, marci cropp, marketing, membership, news, nonprofit, optimist club of gettysburg, optimist international, platform, press item, programs, publicity chair, results, sites, strategy, support, Value, web design, web platform, Website Launch, Websites, wordpress, youth organization | Comments (2)

Social Media: Boom to Bust?

May 2, 2012 – 2:20 pm

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged acquisitions, advertising, Atlanta, business, company valuation, corporate, Creative, digital, entrepreneurs, entrepreneurship, equity valuation, Facebook, facebook userbase, Growth Sector, impact, industry news, influence, insight, instagram, internet sector, IPO, Junction, market, marketing, potential buying power, publicly traded, results, social media, social media bubble, social media fund, social media startups, social space, solutions, stability, stock prices, strategy, sustainability, tech bubble, tech startups, valuation, Value, venture capital, venture capitalist, visibility, zuckerberg | Comments (1)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

Junction Sponsors LAUNCHfn’s Fast Pitch Workshop and Networking Event

September 13, 2011 – 9:28 am

September 13, 2011 – ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta based strategic firm, actively supports organizations focused on advancing opportunities for entrepreneurs in the Atlanta community. Junction will sponsor the Fast Pitch Workshop and Networking Event, hosted at The Hub in Atlanta, GA on September 13, 2011 by Launch Funding Network, Inc. (LAUNCHfn). [...]

By junctioncreative | Posted in Events | Also tagged advertising, atlanta business community, atlanta business news, branding, business, Capital Community, communications, content, digital, Elevator Pitch, entrepreneur, entrepreneurs, Fortune 500, help, impact, influence, infomercial, insights, Julie Gareleck, Junction Creative Solutions, Karen Rands, Launch Funding Network Inc., LAUNCHfn, marketing, Networking, news, opportunities, pitch, pitchbuilding, results, sales, sales pitch, session, SMBs, social media, social network, Startups, strategic firm, strategy, tips, Value, venture capital, venture capital community, workshop | Comments (0)

Don’t Be Content with Bad Content

September 9, 2011 – 3:34 pm

In the digital age, where competition for consumer’s attention is high, reinforcing existing brand value and establishing loyalties is vital to the success of any brand. The creation and distribution of highly customized content, such as blogs, videos, and advertisements, serve as a blend of journalism and marketing designed to engage consumers at every brand [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertising, AOL, blog, Blogs, brand Value, branding, Browser, Burger King, business, captivate, chat, Comcast Xfinity, content, Content Marketing, Custom Content, customer loyalty, customized, digital, digital experience, ebnedded media, email, entrepreneur, ESPN, Fortune 500, games, Grantland, headlines, help, impact, influence, insights, interactive experience, ISP, Junction Creative Solutions, loyalty, marketing, media audience, multimedia, news, Nike, results, SMBs, social media, social network, Startups, strategy, Target Market, tips, user experience, user interaction, Value, Video, Yahoo!, YouTube | Comments (0)