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Tag Archives: insights

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, cut through the noise, engagement, entrepreneur, Entrepreneurism, generate interest, headsets.com, how to change name, ideas, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, relationship marketing, salary, selling out, social media, solutions, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

Lessons from the CEOs – Culture

January 15, 2013 – 11:04 am

In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor, [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Atlanta, benefit, best places to work, book, brand experience, brand identity, brand Value, buy-in, call centers, career, CEO, charity, CIO, cmo, community, core values, corporate values, culture, delivering happiness, entrepreneur, excellent customer service, goals and objectives, hiring, history, ideas, identity, impact, influence, innovation, investor, Junction Creative, lessons, linkexchange.com, marketing, microsoft, new business, organization, practices, relaxed office, results, salary, solutions, standards, strategy, tony hsieh, unity, vision, work for zappos, zappos | Comments (0)

Honest Abe

January 10, 2013 – 12:55 pm

Directed by Steven Spielberg and featuring a cast of acclaimed actors headlined by the venerable Daniel Day Lewis, the recently released film Lincoln was destined to be a big hit at the box office. What was less expected, however, was how resonating the film would be as a master class on leadership. Anyone familiar with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 13th Amendment, 16th President, 2012 films, academy awards, acclaim, advice, awards, best picture, better leadership, blog, books, box office, bribery, business, Business Consulting, business strategy, c suite, CEO, Civil War, cmo, Collaboration, communication, compromise, counseling, critics, daniel day lewis, do your employees respect you, entrepreneur, executive, film, happier employees, help, hit, hollywood film, honest abe, honesty, humility, ideas, impact, influence, interest, Junction Creative Solutions, lead from the front, leader, leadership, leadership qualities, leadership seminar, learn, lessons, likability, Lincoln, listen, marketing strategy, master class, messaging, most nominations, movies, natural leader, nominations, oscars, peer set, peers, perseverance, political gain, Political history, politics, president, refuse to compromise, respect, results, retreat, small business, Steven Spielberg, technology | Comments (0)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

Waves Still Resonate from Hurricane Sandy

November 15, 2012 – 1:47 pm

We are just more than two weeks removed from the impact of Hurricane Sandy, the ‘superstorm’ that devastated the northeast like a bad Halloween prank from Mother Nature. Sandy is, by some measures, the second most destructive storm in US history. It was a monumental storm with national impact and significant implications for businesses across [...]

By junctioncreative | Posted in News, Social Media, Strategy | Also tagged affected elections, american business, Atlanta, atlanta business, atlantic, blog, category 1, changes, chris christie, closure, congressional campaign manager, Creative, damaged, delayed, discussion, donations, economic impact, effect on business, election, election races, employees, Facebook, fired, flooding, halloween, hanging crane, hurricane sandy, impact, infrastructure, Junction, manhattan, metro, most destructive storms, national impact, natural disasters, new jersey, new york business, new york congress, new york restaurants, new york stock exchange, nor'easter, one57, political, postponed, presidential race, public transit, pundits, red cross, response, results, roads, sandy victims, small businesses, social media, social media conversation, strategy, superstorm, transportation, tropical storm, tweets per minute, Twitter, voting, Wall Street | Comments (1)

I Want it NOW!

November 1, 2012 – 11:12 am

In a span of just over a quarter of a century, the internet has drastically changed the landscape of the retail economy as online shopping has grown from basic ‘electronic malls’ to the preferred purchase path for millions of people worldwide. Now, the limits of what eCommerce might ultimately become are being pushed even further. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged amazon, amazon prime, Amazon.com, annual statistics, atlanta business, big season, business, buy kindle walmart, chronicle, competition, competitors, customers, distribution center, e-reader, e-tail, ebooks, ecommerce, electronic mall, fast shipping, FedEx, future, futurists, gifts, gratification, history, holiday shopping, in-store pickup, innovation, Junction, Kindle, loyalty, luxury, marketing, online channel, online shopping, online spending, online store, overnight shipping shipping, place order, PR, retail services, retail store, Social Media Marketing, store hours, strategies, timeline, tracking, tv advertising, two day shipping, UPS, walmart, walmart locations, walmart sell kindle, warehouse | Comments (0)

Discussing Personal Brand at Empower Concepts Series

September 28, 2012 – 9:52 am

Junction Executive Director of Business Development & Partnerships Mark Cropp recently joined Sherry Heyl, CEO of Concept Hub Inc. and Julie Squires, CEO of Softscribe Inc. as featured speakers on a panel of experts leading a conversation on launching new brands. The event, part of the Empower Concepts series, held at The Work Spot in Duluth, GA, attracted business [...]

By junctioncreative | Posted in Brand and Marketing, Events, News | Also tagged artists, atlanta business, atlanta business community, best practices, bolster brand, brand equity, brand impact, CEO, concept hub inc, duluth ga, Elevator Pitch, entrepreneur, events, goals and milestones, help, impact, impress investors, improving brand, Investor relations, J Mark Cropp, Julie Gareleck, julie squires, Junction Creative Solutions, launching brand, launching personal brand, Mark Cropp, presentation, presenting yourself, results, return on investment, roadmap, sherry heyl, SMBs, softscribe inc, speaking engagement, Startups, strategies, tactics, the work spot, venture capital | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience | Comments (0)

JXN Executive Roundtable Attracts Central PA Business Owners to Discuss Sustainability and Growth

May 7, 2012 – 2:48 pm

On Tuesday, May 1st, 2012, Junction Creative Solutions (Junction) welcomed guests for its JXN Executive Roundtable event, a forum for entrepreneurs and business owners to share insights and perspectives in an intimate environment. Cosponsored by Raffensperger, Martin, and Finkenbiner LLC and Patrono & Associates, the event included 27 area business owners who participated in a [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged advertising, Atlanta, blue parrot bistro, business, business owners, central PA, Collaboration, evening sun, executive, finkenbiner, gettysburg, gettysburg times, help, impact, influence, informed strategy, innovation, john murphy III, Julie Gareleck, jxn, katherine powley, Mark Cropp, marketing, marketplace, martin, news items, panel discussion, patrono, patrono & associates, pennsylvania business, Press releases, raffensperger, results, roundtable, social media, strategy, technology, thought leadership, tips, Value | Comments (0)

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Strategy | Also tagged 12 oz, 64 calories, active lifestyle, active youth, ad campaign, alcohol industry, beam global, beam spirits, beer branding, beer sales, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, customer loyalty, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, news, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, website, wisconsin news, youtube ads | Comments (0)