Tag Archives: innovation

What’s Your American Dream?

The phrase “The American Dream” is rooted in the United States Constitution and Declaration of Independence and propagates that “each person’s desire to pursue happiness was not just self-indulgence, but a part of what drives ambition and creativity.” Defined by James Truslow Adams in 1931, the idea is a fundamental component of our democracy, our […]

 

Understanding How To Use Business Purpose to Increase Value

Much has been written and said about the importance of remaining true to who you are and being consistent in acting synchronously with your core values. Consistency, whether applied to personal behavior or your business can be the most challenging of the fundamentals of behavior or business management. In the face of pressure to grow […]

Aligning Sales and Marketing to Produce Business Growth

Ask any veteran in business and you’ll hear stories about the ongoing war between the marketing function and the sales department. Many relationships between the sales and the marketing departments often resemble an efficient and effective circular firing squad. As sales slump marketing blames sales for not executing on its plan and sales complains that […]

Junction Practices What It Preaches

A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining access to your company and its services is critical to the success of any business entity. Stale or aging websites often become technically obsolete, are […]

The Ultimate Prize for Best Brand Soon to Be Awarded

Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful marketer has ever come close to capturing more than 50 percent of their market. With digital technology and social media platforms dominating […]

Building Profitable Customer Relationships

Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the consultative sales approach or relationship building. Punctuated by heavy advertising and promotion; and almost always singularly focused on price, the transactional approach has been the […]

Retail’s Disruptive Future

Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of 3.1 percent in 2016, a performance rate higher than the 10 year average of 2.7 percent. The NRF also predicted non-store retail to grow at […]

Business Operational Marketing Trends in 2016

For those who longed for a breather, even the briefest of respite, from all the mega pieces of data that is pouring from the seemingly endless number of sensors, trackers and locators that mine the digital landscape of commerce the past few years, there appears to be no letting-up in the coming year. The New […]

Online Security: A Competitive Advantage?

Are you completely confident, when you use one or more of the online ecommerce or social media outlets, that your personal data is protected from malicious hackers seeking to gather the information for ill-gotten gain? The recent hacking of the Ashley Madison website demonstrates the impact and vulnerability that a scandal can impose on online […]

Innovating and Experimenting to Stay on Top of the Business Life-Cycle

When Starbucks first appeared on the café scene in 1971, it seemed inconceivable that a simple cup of coffee could be morphed into more than just a couple of flavor variations; with or without cream and sugar, and two distinguished choices; regular or decaf. But Starbucks arrival came at a time when a new digital […]