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Resilience Not Performance is the New Metric for Business

May 14, 2013 – 11:25 am

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology | Comments (0)

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

Apples to Apples?

May 3, 2013 – 10:05 am

Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]

By junctioncreative | Posted in Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs | Comments (0)

JCP: From Catalogues to Denim Bars!?!

April 30, 2013 – 11:05 am

The most experienced and effective marketing professionals will usually agree that keeping the client in the press and on the public’s mind is beneficial to promoting brand identity, especially in an institutional fashion. Frequent articles and stories can help grow a brands identity across marketing segments and expose the brand to new potential customers who [...]

By junctioncreative | Posted in Lessons from the CEO | Also tagged advertising, Atlanta, atlanta business, board of directors, branding, business, business news, coo, influence, J.C. Penney, jcp, Julie Gareleck, Junction, Lessons from the CEO, Mark Cohen, marketing, Myron E. Ullman, Penney, reinventing, ron johnson, strategy, technology, Ullman | Comments (0)

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

April 25, 2013 – 12:05 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]

By junctioncreative | Posted in News | Also tagged advertisement, Atlanta, atlanta business, branding, brochure, Bullying Video, business, business news, CEO, guardian watch, HIA, honors, horizon interactive awards, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Value, Video | Comments (0)

Zero-TV: Threat or Passing Fad?

April 23, 2013 – 12:20 pm

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged advertising, Atlanta, atlanta business, bills, cable, computers, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household | Comments (0)

Are You Staying Ahead of Trend with Your Marketing Strategy?

March 21, 2013 – 11:45 am

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video | Comments (0)

A Strategy of Assured Destruction

March 18, 2013 – 11:53 am

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

By junctioncreative | Posted in Lessons from the CEO, Practices, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, CEO, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology, Value | Comments (0)

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, Value, want | Comments (0)

Duane Reade: Not The Neighborhood Drug Store Anymore

March 14, 2013 – 10:54 am

For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a place where you can get your prescription filled or purchase some favorite toiletries and tooth paste. It [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged all-in-one, all-inclusive, apothecary, brand, business, candy, chain, changes, competition, conceptual, consumer revolution, consumerization, cvs, drug store, duane reade, effectiveness, expectations, experiment, find your look, in-store salon, innovation, joe magnacca, Junction, localized, loyalty, makeup, manhattan reade, market, neighborhood, new concept, new era, new products, new store, New York City, new york themed, offering, old time, personal care items, pharmacy, prescription, program, refresh, reopening, results, rewards, sandwiches, septermber 11, smoothie bar, social media, soda fountain, solutuons, strategic, strategy, successful, sushi, technology, traditional, up market, updates, walgreens | Comments (0)