ideas – Strategy. Impact. Results.

Tag Archives: ideas

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust | Comments (0)

Drawing the Lines on Graph

March 7, 2013 – 1:26 pm

After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz. [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged activity, advertising, b2b, behavior, best practices, bing, brands, business, channel, companies, competitors, Creative, customer, data security, disruption, disruptor, drivers, Facebook, facebook pages, facebook success, filter, filtered information, Google, graph search, how is graph search different, image results, impact, implementation, important, innovation, intentions, IPO, IT firm, Junction, key metrics, KPIs, launch, likes, linkbuilding, mainstay salire, mark zuckerberg, marketing, MPM, optimization, performance measurement, personal data, platform, privacy concerns, results, search engine, search engine marketing, SEM, seo, settings, sharing preferences, social capital, Social Networking, solutions, Value, what does it mean, Yahoo! | Comments (0)

A Lesson on How to Make Your Mark

March 5, 2013 – 10:02 am

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media | Also tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, solutions, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened. | Comments (0)

A New Era in the Agency/Marketer Relationship

February 21, 2013 – 10:40 am

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy. It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship. Traditional time-tested [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged agency, Atlanta, Ben Lilley, brands, business, business development, changing model, Creative, delineation, dialogue, evolution, expectations, expertise, flexibility, fragmented economy, impact, industry, industry partners, influence, jack-of-all-trades, Junction, learning the business, marketer, marketing economy, mature, McCann Erickson, middle management, mutual goals, mutual trust, objectives, organizational structure, performance, planning, production, program, relationship, respect, results, senior management, strategy, team puzzle, technology, trust | Comments (0)

Junction Client Saffire Vapor Achieves Notable Growth in Year 1

February 20, 2013 – 12:57 pm

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN. Saffire Vapor founder and CEO Robert [...]

By junctioncreative | Posted in Clients, News | Also tagged 1 year, 3 legged model, adoption, affiliate marketing, Atlanta, atlanta-based, awards, brand differentiation, branding, brick and mortar, business, Business Consulting, CEO, clients, competitors, consulting relationship, consumers, distributor, ecommerce, entrepreneur, founder, high powered electronic cigarettes, hybrid, ideation, importance of strategy, industry, Julie Gareleck, key performance indicators, KPI, logo design, milestone, murfreesboro, nominated, practices, press release, retail store, revenue goals, robert arnold, saffire ecigs, Saffire Vapor, services, strategic firm, success, success metrics, sustainability, tennessee business | Comments (0)

Branding Change in a Traditional Holiday Market

February 14, 2013 – 11:46 am

The history of Valentine’s Day, and the story of its patron saint, is shrouded in mystery and some controversy. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. While also celebrated [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, americans, brand marketing, brand refresh, branding, business development, businesses, campaign, candy, caution, celebratory, change in strategy, chocolate, conversation hearts, creativity, digital campaign, evaluate, festive, flair, flowers, gifts, godiva, Greeting Card Association, greeting cards, heart-shaped box, hersheys, holiday, holiday shopping, how many valentines day cards, iconic brands, impact, industry, jewelry, labeling, landscape, lightning labels, love, m&ms, major vendors, marketing tactics, marketplace, messages, packaging, practices, purchased, results, russell stover, social, spending, strategy, study, technology, valentine's day, valentine's day cards, valentines | Comments (0)

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, cut through the noise, engagement, entrepreneur, Entrepreneurism, generate interest, headsets.com, how to change name, insights, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, relationship marketing, salary, selling out, social media, solutions, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

Lessons from the CEOs – Culture

January 15, 2013 – 11:04 am

In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor, [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Atlanta, benefit, best places to work, book, brand experience, brand identity, brand Value, buy-in, call centers, career, CEO, charity, CIO, cmo, community, core values, corporate values, culture, delivering happiness, entrepreneur, excellent customer service, goals and objectives, hiring, history, identity, impact, influence, innovation, insights, investor, Junction Creative, lessons, linkexchange.com, marketing, microsoft, new business, organization, practices, relaxed office, results, salary, solutions, standards, strategy, tony hsieh, unity, vision, work for zappos, zappos | Comments (0)

Honest Abe

January 10, 2013 – 12:55 pm

Directed by Steven Spielberg and featuring a cast of acclaimed actors headlined by the venerable Daniel Day Lewis, the recently released film Lincoln was destined to be a big hit at the box office. What was less expected, however, was how resonating the film would be as a master class on leadership. Anyone familiar with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 13th Amendment, 16th President, 2012 films, academy awards, acclaim, advice, awards, best picture, better leadership, blog, books, box office, bribery, business, Business Consulting, business strategy, c suite, CEO, Civil War, cmo, Collaboration, communication, compromise, counseling, critics, daniel day lewis, do your employees respect you, entrepreneur, executive, film, happier employees, help, hit, hollywood film, honest abe, honesty, humility, impact, influence, insights, interest, Junction Creative Solutions, lead from the front, leader, leadership, leadership qualities, leadership seminar, learn, lessons, likability, Lincoln, listen, marketing strategy, master class, messaging, most nominations, movies, natural leader, nominations, oscars, peer set, peers, perseverance, political gain, Political history, politics, president, refuse to compromise, respect, results, retreat, small business, Steven Spielberg, technology | Comments (0)