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Tag Archives: IBM

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

Everything is a Remix

September 18, 2012 – 3:05 pm

With emergent technology and new consumer behaviors driving the marketplace, CIOs and other business leaders are recognizing the increasing need for innovation to support growth. Disruption has become a resonant buzz word, but is it possible to truly invent or innovate at all? A popular Ted Talk given by filmmaker and author Kirby Ferguson offers [...]

By junctioncreative | Posted in Technology | Also tagged advertising, Apple, barriers to entry, bob dylan, borrowed technology, business, CIOs, cmos, competition, consultant, consumer electronics, disruption, disruptors, emergent tech, entrepreneur, everything is a remix, hewlett packard, history of tablets, HP, impact, influence, influential, innovation, iPad, ipod, kirby ferguson, modern tech, new ideas, new products 2012, patent, patent trolls, product life cycle, reinvention, remix, Steve Jobs, strategy, Tablet PC, tech crunch, technology, TED, ted talk, TEDx, touch screen tech | Comments (0)

P2P (Peer to Peer) is the New B2B

January 17, 2012 – 2:46 pm

Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights, collaborate, solve problems, and make better decisions. The corporate world may view the idea as incredulous, but for companies like IBM, it’s a reality. McKinsey & Company [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged advertising, advertising insight, advertising news, b2b insight, B2B marketing, b2b strategy, business ecosystem, business practices, business relationships, Collaboration, cutting edge marketing, Facebook networking, IBM business, IBM feature on business, IBM news, impact, impact of personal relationships, impact of social media, marketing, marketing insight, marketing news, McKinsey & Company, mobile, mobile advertising, mobile marketing, mobile social media, P2P networks, peer to peer, relationship marketing, results, sales techniques, social, Social Business, social media advertising, social media campaign, Social Media Marketing, social media strategy, social networking for business, strategy, technology, unique marketing, Value, value of social media, web 2.0 marketing, Web 2.0 technology | Comments (1)

Success Isn’t Automatic

August 18, 2011 – 3:18 pm

Computer automation has long since allowed businesses to replace employees with technologies to increase efficiencies in operations. Companies across industry leverage the seemingly effortless execution of technology, side-stepping the importance of a human intelligence to react and adapt to inconsistencies that could have immense impact to the business and the consumers it supports. Online eTailers [...]

By junctioncreative | Posted in Technology | Also tagged advertising, Amazon.com, automated systems, banking, business, business help, business insight, Cantor Fitzgerald Investment Advisors, computer automation, consumer confidence, dangers of automation, dow, Ebay.com, efficiency, equity, Financial Marketing, financials, Flash Crash, human element, impact, influence, jeopardy, JFAM, Junction Creative Solutions, ken jennings, major banks, major index, market volatility, marketing, metrics, money markets, mutual funds, mutual markets, nasdaq, performance, pitfalls, price swings, results, social media, standard and poor, Stephen Ardizzoni, stock market crash, strategy, trades, transaction, Value, wall st, Wall Street, Watson | Comments (0)

Does Your Brand Have Staying Power?

June 23, 2011 – 3:16 pm

It was hard to miss the 4-page spread in The New York Times celebrating IBM’s 100th anniversary. Ranked by Forbes as the 31st largest company in the world, IBM proves its staying power despite the loss of its founder, Thomas J. Watson, Sr. The company operates on the principle that a business’ long term success [...]

By junctioncreative | Posted in News, Strategy | Also tagged 100th Anniversary, Apple, branding, business ethics, business principles, business strategy, Company Culture, computer jeopardy, culture, Forbes, IBM computers, IBM news, IBM products, impact, influence, innovation, international corporations, invention, IPC bar code, jeopardy, ken jenningbs, largest companies, lasting companies, legacy, new york times, new york times feature, oldest companies, powerhouse, practices, results, staying power, Steve Jobs, steve jobs influence, strategy, tech companies, tech powerhouse, tech stock, technology, Thomas Watson, Value, Watson | Comments (0)