hockey in the south – Strategy. Impact. Results.

Tag Archives: hockey in the south

Avoid Losing an Edge…

June 1, 2011 – 1:48 pm

Professional sports franchises are, at the core, businesses that are typically characterized as well-run, immensely profitable, and inextricably rooted in a community. The Atlanta Thrashers, now the second NHL franchise to depart Atlanta for a Canadian city in 21 years, lacked all of these traits with an uncommitted ownership that never bought-in to achieve success. [...]

By junctioncreative | Posted in News | Also tagged Atlanta, atlanta flames, atlanta hockey fans, atlanta knights, Atlanta Spirit, atlanta thrashers, atlanta thrashers relocation, attendance, brand power, brand Value, branding, business, business ethics, business spirit, calgary flames, cautionary tale, college hockey, consumer confidence, entrepreneurship, fan support, fans, franchise history, hockey city, hockey in canada, hockey news, hockey ownership, hockey story, impact, influence, jets franchise, largest sports markets, lasting success, legal battle, manitoba, media market, news story, NHL, NHL franchise, NHL news, nhl playoffs, ownership, phoenix coyotes relocate, playoffs, relocation, results, southern hockey teams, sports business, sports market, sports marketing, strategy, team spirit, Thrashers, true north, true north sports and entertainment, Value, Winnipeg, winnipeg jets | Comments (1)