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Tag Archives: fans

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

The Hat Trick

January 8, 2013 – 2:51 pm

A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail suggesting that the league’s brand had suffered damage equivalent to or even worse than British Petroleum (BP) following the 2010 [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012-2013, agreement, board of governors, brand, branding, CBA, collective bargaining agreement, customers, damage, enthusiasm, gary bettman, globe and mail, growth, hockey related revenue, hockey teams, impact, influence, league earnings, level5, lockout, lost revenue, loyalty, major sports leagues, marketing, mediator, meetings, merchandise, mlb, money, national hockey league, nba, NFL, NHL, nhl commissioner, nhl lockout years, north american sports, opinion poll, owners, players, pro sports lockout, rabid fans, relationships, results, return, salary, season, selling, short season, social media, sportswriters, start date, strategy, ticket sales, trust, tv deal | Comments (0)

Avoid Losing an Edge…

June 1, 2011 – 1:48 pm

Professional sports franchises are, at the core, businesses that are typically characterized as well-run, immensely profitable, and inextricably rooted in a community. The Atlanta Thrashers, now the second NHL franchise to depart Atlanta for a Canadian city in 21 years, lacked all of these traits with an uncommitted ownership that never bought-in to achieve success. [...]

By junctioncreative | Posted in News | Also tagged Atlanta, atlanta flames, atlanta hockey fans, atlanta knights, Atlanta Spirit, atlanta thrashers, atlanta thrashers relocation, attendance, brand power, brand Value, branding, business, business ethics, business spirit, calgary flames, cautionary tale, college hockey, consumer confidence, entrepreneurship, fan support, franchise history, hockey city, hockey in canada, hockey in the south, hockey news, hockey ownership, hockey story, impact, influence, jets franchise, largest sports markets, lasting success, legal battle, manitoba, media market, news story, NHL, NHL franchise, NHL news, nhl playoffs, ownership, phoenix coyotes relocate, playoffs, relocation, results, southern hockey teams, sports business, sports market, sports marketing, strategy, team spirit, Thrashers, true north, true north sports and entertainment, Value, Winnipeg, winnipeg jets | Comments (1)