evaluation – Strategy. Impact. Results.

Tag Archives: evaluation

Chairs? …Chairs?

October 23, 2012 – 1:29 pm

In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal [...]

By junctioncreative | Posted in Advertising, Social Media, Strategy | Also tagged ad promotion, advertising, blue square with f, brand equity, branding, bridges, business equity, business insights, business model, campaign, chairs, cinematography, communication platform, critique, Facebook, facebook brand, facebook chairs ad, facebook company history, first social network, how many facebook users, impact, IPO, Junction, logo, mark zuckerberg, message, new advertising platform, numbers, planes, promoted stories, recognition, results, review, script, social media advertising, Social Media Marketing, stock price, strategy, telephones, things that connect us, valuation, Value, voiceover, w+k, weiden+kennedy, why does facebook need to advertise, YouTube | Comments (0)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)