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Junction Client Saffire Vapor Achieves Notable Growth in Year 1

February 20, 2013 – 12:57 pm

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN. Saffire Vapor founder and CEO Robert [...]

By junctioncreative | Posted in Clients, News | Also tagged 1 year, 3 legged model, adoption, affiliate marketing, Atlanta, atlanta-based, awards, brand differentiation, branding, brick and mortar, business, Business Consulting, CEO, clients, competitors, consulting relationship, consumers, distributor, ecommerce, founder, high powered electronic cigarettes, hybrid, ideas, ideation, importance of strategy, industry, Julie Gareleck, key performance indicators, KPI, logo design, milestone, murfreesboro, nominated, practices, press release, retail store, revenue goals, robert arnold, saffire ecigs, Saffire Vapor, services, strategic firm, success, success metrics, sustainability, tennessee business | Comments (0)

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, cut through the noise, engagement, Entrepreneurism, generate interest, headsets.com, how to change name, ideas, insights, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, relationship marketing, salary, selling out, social media, solutions, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

Lessons from the CEOs – Culture

January 15, 2013 – 11:04 am

In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor, [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Atlanta, benefit, best places to work, book, brand experience, brand identity, brand Value, buy-in, call centers, career, CEO, charity, CIO, cmo, community, core values, corporate values, culture, delivering happiness, excellent customer service, goals and objectives, hiring, history, ideas, identity, impact, influence, innovation, insights, investor, Junction Creative, lessons, linkexchange.com, marketing, microsoft, new business, organization, practices, relaxed office, results, salary, solutions, standards, strategy, tony hsieh, unity, vision, work for zappos, zappos | Comments (0)

Honest Abe

January 10, 2013 – 12:55 pm

Directed by Steven Spielberg and featuring a cast of acclaimed actors headlined by the venerable Daniel Day Lewis, the recently released film Lincoln was destined to be a big hit at the box office. What was less expected, however, was how resonating the film would be as a master class on leadership. Anyone familiar with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 13th Amendment, 16th President, 2012 films, academy awards, acclaim, advice, awards, best picture, better leadership, blog, books, box office, bribery, business, Business Consulting, business strategy, c suite, CEO, Civil War, cmo, Collaboration, communication, compromise, counseling, critics, daniel day lewis, do your employees respect you, executive, film, happier employees, help, hit, hollywood film, honest abe, honesty, humility, ideas, impact, influence, insights, interest, Junction Creative Solutions, lead from the front, leader, leadership, leadership qualities, leadership seminar, learn, lessons, likability, Lincoln, listen, marketing strategy, master class, messaging, most nominations, movies, natural leader, nominations, oscars, peer set, peers, perseverance, political gain, Political history, politics, president, refuse to compromise, respect, results, retreat, small business, Steven Spielberg, technology | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

The Context of My Experience: The End of the World

December 26, 2012 – 12:26 pm

(Read previous entries about Days 1 and 2: Day 1, Day 2 ) The final day of Necker Cup was an explosion. After the tennis matches were complete and the Necker Cup was awarded, the tennis players and business leaders shared an unforgettable evening of charity and celebration. During the live auction at dinner, the [...]

By junctioncreative | Posted in Events, Junction's Notebook, News | Also tagged advice, articles, Authenticity, beach, Blogs, boat ride, bob bryan, books, british virgin isles, brushes with the famous, bryan brothers, business leaders, carbon war room, cayman islands, CEO, charitable, charity, charity tournament, context, conversation, doubles, end of the world party, experience, globetrotting, island, iSpeed, jean oelwang, john mcenroe, jose maria figueres, Julie Gareleck, Junction, jungle, lemurs, mike bryan, momentum, national tennis foundation, necker cup, necker island, no pretense, novak djokovic, ocean elders, pretense, pro am, raised funds, richard branson, richard branson blog, singles, success, summit, sylvia a. earle, temple, Tennis, tommy haas, top ranked tennis players, tropical island, USTA, virgin airlines, virgin america, virgin gorda, virgin unite, world #1 | Comments (0)

The Context of My Experience: Big Ideas to Inspire Change

December 24, 2012 – 11:12 am

(Read about Day 1’s events here.) As we waited for the iSpeed to arrive on day 2, a group of us recapped the previous day’s events, commenting on the how incredible we found the island, the people, and the experience. Ahead of us was an exciting day of match play followed by a Virgin Unite Leadership Retreat [...]

By junctioncreative | Posted in Events, Junction's Notebook | Also tagged advice, articles, Authenticity, Blogs, boat ride, bob bryan, books, british virgin isles, brushes with the famous, bryan brothers, business leaders, carbon war room, cayman islands, CEO, charity, charity tournament, context, conversation, doubles, experience, globetrotting, island, iSpeed, jean oelwang, john mcenroe, jose maria figueres, Julie Gareleck, Junction, jungle, lemurs, mike bryan, momentum, necker cup, necker island, no pretense, novak djokovic, ocean elders, pretense, pro am, richard branson, richard branson blog, singles, success, summit, sylvia a. earle, temple, Tennis, tommy haas, top ranked tennis players, tropical island, USTA, virgin airlines, virgin america, virgin gorda, virgin unite, world #1 | Comments (0)

The Context of My Experience: Necker Island & Meeting Sir Richard Branson

December 21, 2012 – 1:10 pm

As a CEO and entrepreneur, I look to great leaders for inspiration and guidance as I mitigate challenges or validate my own business strategies. Sir Richard Branson has long since been one of those leaders known for his incredible business prowess, his contributions to entrepreneurs across the globe, and his commitment to conversation and charity. I have [...]

By junctioncreative | Posted in Events, Junction's Notebook | Also tagged advice, articles, Authenticity, Blogs, boat ride, bob bryan, books, british virgin isles, brushes with the famous, bryan brothers, business leaders, cayman islands, CEO, charity, charity tournament, context, doubles, experience, globetrotting, island, john mcenroe, Julie Gareleck, Junction, jungle, mike bryan, necker cup, necker island, no pretense, novak djokovic, pretense, pro am, richard branson, richard branson blog, singles, success, summit, Tennis, tommy haas, top ranked tennis players, tropical island, USTA, virgin airlines, virgin america, virgin gorda, world #1 | Comments (0)

Get Your Game Face On

December 6, 2012 – 12:50 pm

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged acquisitions, advertising, agency, analytics, atlanta business, badges, big data, business model, business strategy, cnn, competition, competitive nature, consulting, consumer education, crowdsourced, crowdsourcing, desired behavior, emerging, engagement, entertainment, Facebook, firm, funding, game experiences, games, games for education, gamificiation, gaming, hot topic, impact, increase ROI, influence, infoarmy, innovation, instagram, keeping up with the joneses, leaderboards, log data, loyalty, marketing, marketing ecosystem, metrics, MPM, next big thing, niche, online research, organizing data, platform, pro sports, rankings, results, revolution, rypple, salesforce, social commerce, social media, social performance, Startups, strategy, trends, venture capital, video games | Comments (0)

Discussing Personal Brand at Empower Concepts Series

September 28, 2012 – 9:52 am

Junction Executive Director of Business Development & Partnerships Mark Cropp recently joined Sherry Heyl, CEO of Concept Hub Inc. and Julie Squires, CEO of Softscribe Inc. as featured speakers on a panel of experts leading a conversation on launching new brands. The event, part of the Empower Concepts series, held at The Work Spot in Duluth, GA, attracted business [...]

By junctioncreative | Posted in Brand and Marketing, Events, News | Also tagged artists, atlanta business, atlanta business community, best practices, bolster brand, brand equity, brand impact, CEO, concept hub inc, duluth ga, Elevator Pitch, events, goals and milestones, help, impact, impress investors, improving brand, insights, Investor relations, J Mark Cropp, Julie Gareleck, julie squires, Junction Creative Solutions, launching brand, launching personal brand, Mark Cropp, presentation, presenting yourself, results, return on investment, roadmap, sherry heyl, SMBs, softscribe inc, speaking engagement, Startups, strategies, tactics, the work spot, venture capital | Comments (0)