engagement – Strategy. Impact. Results.

Tag Archives: engagement

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust | Comments (0)

Hollywood’s Big Night Bounces Back

February 25, 2013 – 3:20 pm

Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged 2013 oscars, academy awards, adele, advertising, advertising dollars, appeal, Apple, argo, audience, beasts of the southern wild, best actor, best actress, best oscars shows, best picture, better ads, blockbusters, brands, business, captivated audience, celebrity fashion, circumstances, commercials, conversation, Creative, dolby theatre, dress, energized, enthusiasm, events, fix the oscars, glitx and glamour, grammies, hollywood magic, hyundai, jc penney, jennifer lawrence, Junction, life of pi, Lincoln, marketing, meryl streep, new strategy, oscar performances, oscars, producers, ratings, red carpet fashion, samsung, seth macfarlane, seth macfarlane host, silver linings playbook, social media, solutions, spending, spots, tweets per second | Comments (0)

Advertising: A Touch of Singularity

January 31, 2013 – 9:30 am

Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and [...]

By junctioncreative | Posted in Advertising, Book Nook, Strategy | Also tagged 1960s, advertisers, advertising, advertising success, agency, ambition, ambitious, atlanta business, best practices, book nook, book review, books, brand equity, brand impact, build a brand, business and marketing ecosystem, confessions, confessions of an advertising, Creative, creativity, Custom Content, David Ogilvy, discipline, excellence, father of advertising, format, hard work, hard work never killed a man, image, impact, influence, interview, Junction, learn from our past, legend, listen and learn, looking back, mad men, marketer, moving forward, notable remarks, ogilvy, perseverance, power of advertising, quality content, quotations, quotes, relationship marketing, results, sales, selling, solutions, strategy, study, talent, tell the truth, truth in advertising, Value | Comments (0)

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, cut through the noise, entrepreneur, Entrepreneurism, generate interest, headsets.com, how to change name, ideas, insights, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, relationship marketing, salary, selling out, social media, solutions, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

Get Your Game Face On

December 6, 2012 – 12:50 pm

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged acquisitions, advertising, agency, analytics, atlanta business, badges, big data, business model, business strategy, cnn, competition, competitive nature, consulting, consumer education, crowdsourced, crowdsourcing, desired behavior, emerging, entertainment, entrepreneur, Facebook, firm, funding, game experiences, games, games for education, gamificiation, gaming, hot topic, impact, increase ROI, influence, infoarmy, innovation, instagram, keeping up with the joneses, leaderboards, log data, loyalty, marketing, marketing ecosystem, metrics, MPM, next big thing, niche, online research, organizing data, platform, pro sports, rankings, results, revolution, rypple, salesforce, social commerce, social media, social performance, Startups, strategy, trends, venture capital, video games | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

Putting the SWAGger Back in Brand

September 11, 2012 – 2:32 pm

Amidst a marketplace with ever-intensifying competition, the importance of brand recognition has become paramount. Rapidly changing technology and increased consumer awareness due to widespread dissemination of information about a company’s offerings mean that products and services are becoming less distinguishable. As always, a strong brand identity can be a key to differentiation. However, in the [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertising, agency, Atlanta, best practices, brand advocate, brand identity, brand recognition, business, consultant, consumer behavior, consumer loyalty, contests, conversion, crowded marketplace, customer, demand, differentiation, doctors, drug pens, freebies, Giveaway, hospitals, incentivized advertising, marketing, marketing message, pharmaceutical industry, purchase intent, social media, social networks, socialvibe, study, survey, swag, tchotchkes | Comments (0)

Ahhhh……Freak out!

June 28, 2012 – 11:40 am

Social media is all the rage these days. And these days, rage might be an understatement. Last week, Twitter experienced the longest service disruption since its hour long outage in October 2011, causing an internet freak-out. Known for its history of similar outages, it didn’t take long for the user base to divert attention to [...]

By junctioncreative | Posted in Social Media | Also tagged @facebook email, Atlanta, complaints, controversy, conversation, Creative, Facebook, facebook crash, facebook problems, flood, freak out, hashtags, impact, influence, info, instagram, issues, permissions, pinterest, popularity, privacy settings, reaction, reactive, reputation, service disruption, social media, social media drawbacks, social media platforms, solutions, tagged, tumblr, Twitter, twitter crash, twitter downtime, user experience, wildfire, zuckerberg | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, consulting, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)