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Tag Archives: economy

Resilience Not Performance is the New Metric for Business

May 14, 2013 – 11:25 am

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology | Comments (0)

Junction Creative Solutions Broadens Portfolio, Drives Trends in 2012

January 7, 2013 – 4:12 pm

Amidst a particularly eventful year in business and marketing comprising significant changes in the economic environment, public policy, technology, and social media, Atlanta-based hybrid strategic firm Junction Creative Solutions (Junction) succeeded in accurately predicting and reacting to trends to report growth for the fourth consecutive year since its inception in 2008. “Despite the volatility of [...]

By junctioncreative | Posted in News | Also tagged 2012, 2012 trends, 2013, adapt, annual report, architecture, atlanta business, awards 2012, business awards, business community, business news, CEO, chromapress, clients, consumer products, economic environment, election year, enterprise holdings, forecast, founded 2008, founder, guardian watch, headquarters, history, horizon interactive awards, hybrid firm, impact, industry verticals, IT, Julie Gareleck, Junction Creative Solutions, jxn executive roundtable, legislation, marketing awards, marketing manager, marketing news, marketing trends, MPM, new website, oil and gas, outlook, Partnership, Portfolio, public policy, public safety, q1 2013, react, report, results, retail, rollercoaster year, social media, strategic firm, strategy, thought leadership, thrive, trends, UX, web design, when founded, work | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

The President, the Congressman, the Senator, and Twinkie the Kid…

November 20, 2012 – 2:19 pm

With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In the two weeks following Election Day, the media has been quick to offer citizens multiple reports of that both Democrats and [...]

By junctioncreative | Posted in Strategy | Also tagged american, auto industry, bipartisan, business, business practices, capital, CEO, chrysler, Collaboration, congress, constituents, Creative, debate, democrat, disarray, elected, election cycle, election results, entrepreneurs, financial resources, Fortune 500, GDP, government, hostess, impact, impact on business, implications, importance, investment, jobs, Junction, labor dispute, marketing, michigan auto plant, moving forward, news, officials, partisanship, policy, predatory, presidential election, private investment firm, race, recovery, regulations, regulatory environment, republican, second term, senate, small business, SMBs, social media, solutions, state of the economy, strategic, twinkies, urgency, voters, washington, wonderbread | Comments (0)

Looking Ahead: Four More Years

November 7, 2012 – 3:40 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. Regardless of which way we voted, or how we feel about the results of Tuesday’s Presidential Election, each individual American citizen has hopes and fears for what the future of our nation looks like throughout the course of [...]

By junctioncreative | Posted in Junction's Notebook | Also tagged across the aisle, administration, america, atlanta business, better future, bipartisan, business, Business Consulting, business environment, common theme, common thread, democracy, democrat, election 2012, election results, environment, four years, Junction, Junction's notebook, Notebook, obama, opinion, partisan, politics, politics at work, republican, romney, team members, usa | Comments (0)

No Fright in this Night

October 31, 2012 – 2:00 pm

As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured. The latest scary movie (this season, it’s the fourth installment of the Paranormal Activity franchise) hits the theaters, and in 2012, some real life drama [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media | Also tagged ad campaign, All Hallow's Eve, american love for halloween, annual halloween spending, atlanta business, bar halloween party, blog, candy corn, chocolates, costume shop, costumes, cover charge, customers, escapism, franchise, frankenstorm, frightful night, fun, fun size, halloween, halloween costume costs, halloween night, halloween retail, holidays, horseless headsman, impact, insight, jack o lantern, market share, marketing strategy, money maker, moonlight, national retail federation, northeast, october 31, opinion, paranormal activity, paranormal activity 4, pop up stores, post, profit, profitable, pumpkin pie, restaurant specials, results, retailers, revenue, snickers, social media, statistics, story, strategy, temporary stores, vampires, werewolves, zombies | Comments (0)

How Necessary Cutbacks Can Lead to Growth

August 30, 2012 – 1:50 pm

You’ve heard the phrases repeated over and over again like mantras; bad economy. Tight budget. Business is slow. Even UPS, the world’s largest package delivery company and recognizable icon of industrious business everywhere is acknowledging the severity of the situation and projecting continued sluggish growth for the global economy. In reaction, the company is cutting [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged 2008, 2012, advice, agency, Atlanta, bad economy, best time to start a business, budget, business, competition, economic climate, effect on business, entrepreneurs, expectations, FedEx, global economy, growth, growth rate, impact, increased, Junction, paradigm shift, presidential election, profitable, projections, Recession, results, revenues, sales, spending, Startups, strategy, uncertainties, UPS | Comments (0)

Reminder – JXN Executive Roundtable Kicks Off Tomorrow!

April 30, 2012 – 2:51 pm

We wish to remind you that the inaugural event in the JXN Executive Roundtable series will be held tomorrow, May 1st, 2012, at 5:30pm at the Blue Parrot Bistro in Gettysburg, PA. Please join Junction, cosponsors Raffensperger, Martin, & Finkenbiner, and Patrono & Associates, and prominent area business owners for hors d’oeuvres, networking, and an [...]

By junctioncreative | Posted in Events, News, Practices | Also tagged advertising, agency, assistance, Atlanta, atlanta business, blue parrot bistro, blue parrot gettysburg, branding, business, dialogue, evening sun, events, executive series, finkenbiner, gettysburg, gettysburg times, help, impact, influence, jxn executive roundtable, leaders, marketing, martin, Networking, news, Partnership, patrono, pennsylvania business, raffensperger, results, rsvp, series, strategy, thought capital, thought leadership, Value | Comments (0)