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Tag Archives: dollars

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Marketing Spend: Maximize. Optimize. Measure.

August 31, 2011 – 2:30 pm

Companies have shifted focus from growth to sustainability as the economy rebounds and recovers. As seen with the financial giants, even the largest and most powerful companies are searching for strategies to maximize spend across all business units, especially marketing/advertising. Fortune 500 companies depend on marketing dollars to raise awareness, capture market share, and meet [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged best value, Budgets, business, capital, consulting, digital, digital revolution, economic challenge, entrepreneur, entrepreneurs, expectation, Forrester Research, Fortune 500, growth, impact, influence, insight, interactive, Interactive Marketing, interactive platform, marketing advertising, Marketing Spend, maximizing money, midsize business, news, Recession, recovery, results, shareholders, small business, SMB, SMBs, spending, strategic influence, strategy, stretching dollars, sustainability, Value | Comments (0)