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Tag Archives: digital strategy

Everyone, Everywhere is Mad About Mobile

April 2, 2013 – 1:35 pm

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged ad market, advertising, Atlanta, atlanta business, branding, devices, digital, explosion, influence, Julie Gareleck, Junction, Junction Creative Solutions, Mad about mobile, marketers, marketing, marketing strategy, mobile, mobile technology, sales strategy, social media, solutions, strategy, technology, The Mobile Marketing Association | Comments (0)

Shopping and the Impact of Digital Bias

September 20, 2012 – 1:57 pm

A recent experience entailed visiting a prominent big box retailer’s physical location, comparing prices on a smartphone while in the building, and finding that the chain’s own E-retail site had the desired item for a lower price than in the store. When the sales associates refused to honor or match the price from the store’s [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged airline reservations, Amazon.com, atlanta business, big box stores, budget, business, buying power, cell phone, consumer packaged goods, customer service, e-retail, e-tail, ecommerce, experience, Forrester Research, guarantee, impact, in-store pickup, Junction, market share, mobile advantages, mobile shopping, mobile web, online shopping, online strategy, online vs retail, opentable, opentable.com, overstock.com, policy, practices, price comparison, price match, pricing model, purchase experience, results, retail products, retail spending, retailer, shipping, smartphone, statistics, strategy, US shopping statistics, world wide web | Comments (0)

Optimist Club of Gettysburg Increases Web Presence with Launch of New Website

May 22, 2012 – 3:07 pm

The Optimist Club of Gettysburg, an affiliate of Optimist International, announces the launch of its new website. Designed and implemented in the interest of enhancing the quality and availability of information to members, the new site will provide up to date details about upcoming events and activities while facilitating better communications between the organization and [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged advertising, affiliates, Atlanta, atlanta support for nonprofit, business news, calendar, calendar of events, chapter, charitable organizations, children, communication channels, digital channel, extend reach, flexibility, gettysburg, gettysburg news, impact, influence, interactive, Julie Gareleck, local organizations, marci cropp, marketing, membership, news, nonprofit, optimist club of gettysburg, optimist international, platform, press item, programs, publicity chair, results, sites, strategy, support, Value, web design, web platform, Website Launch, Websites, wordpress, youth organization | Comments (2)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)

Junction CEO Featured on Panel at JFAM Live! Conference

March 7, 2012 – 2:55 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) is proud to announce its inclusion by New York-based The Gramercy Institute in The Journal of Financial Advertising and Marketing (JFAM)’s Live! Conferences. The next edition of the semi-annual series will be held Friday, March 9th, 2012 in New York City addressing the Future of Financial Media: Owned, Earned, [...]

By junctioncreative | Posted in Brand and Marketing, Events, Practices, Strategy | Also tagged Bill Wreaks, brand and marketing, brand exposure, brand marketing, brave new financial, conference, financial advertising, financial CEO, financial CMO, financial conference, financial industry, Financial Marketing, gareleck, gramercy institute JFAM, influence social media, JFAM, jfam brave new financial, Journal of Financial Adversiting and marketing, Julie Gareleck, marketing atlanta, marketing conference, marketing new york, marketing professionals, marketing strategy, new york, social media finance, Social Media Marketing, social media strategy, strategy marketing, the gramercy institute, wordpress, wreaks | Comments (0)

Junction Creative Solutions Adds Russell Cherami to the Strategy Team

June 7, 2011 – 3:04 pm

June 7, 2011– ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Russell (Russ) Cherami, Director of Strategy, Sales Development. Russ, a seasoned advertising executive and sales strategist, is a key member of Junction’s strategy team where he is focused creating highly customized and detailed sales strategies for its [...]

By junctioncreative | Posted in News | Also tagged ad agency, agency, atlanta business, branding, business consultant, business strategist, consultant, consulting, digital, director of strategy, Forbes, hybrid firm, impact, influence, interactive, Junction Creative Solutions, marketing, partner, Press releases, Publishing, results, russ cherami, Russell Cherami, sales development, sales executive, sales strategy, senior advertising executive, social media, sponsor, staff, strategic development, strategic firm, strategy, Strategy Firm, team member, Value, web design | Comments (0)

Junction Creative Solutions (Junction) Heeds Its Own Advice To React, Adapt, And Thrive To Create A More Sustainable Business

December 9, 2010 – 1:51 pm

ATLANTA, GA: December 09, 2010 – Junction Creative Solutions (Junction), an Atlanta based strategic firm, faced the economic challenges head on to not only survive, but flourish. By employing the same strategic principles applied to Junction clients, the firm achieved remarkable growth in an otherwise unpredictable business climate. Junction attributes the success of the firm [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, atlanta business growth, brand collateral, brand Value, branding, business insight, business news, business planning, business strategy, development, economy, entrepreneur, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing services, marketing solutions, marketing strategy, mrketing strategy, news item, online/offline, press item, Press releases, results, revenue, sales strategy, small business, social media strategy, solutions, strategic, strategic consulting, strategic consulting firm, strategic firm, strategy, technology, turnaround, un-agency, user experience, Value, women owned business | Comments (0)

Junction Creative Solutions Educates Atlanta-Based Women Entrepreneurs On The Importance Of Strategy In Growing Sustainable Businesses

November 18, 2010 – 1:15 pm

ATLANTA, GA: November 18, 2010 – Junction Creative Solutions (Junction) participated in the “Ask the Experts Round-Table Discussion” hosted by StartUpChicks, a non-profit organization focused on connecting and inspiring entrepreneurial women. Experts shared key insights from business planning to exit strategy with women business owners in the Atlanta region. “We wanted to provide an opportunity [...]

By junctioncreative | Posted in Uncategorized | Also tagged atlanta business, brand, brand marketing, business, business development, business strategy, businesss planning, consulting firm, entrepreneurial women, entrepreneurs, marketing solutions, marketing strategy, small business, small business owners, strategic consulting, strategic consulting firm, strategic planning, user experience, women owned business | Comments (0)

Connecting to Kinect?

November 9, 2010 – 1:10 pm

Video games continue to evolve with the newest release of Microsoft’s new controller-less gaming & entertainment system called Kinect for XBOX 360. It’s safe to say that we have come a long way since 1975 when Atari was introduced. It’s another new development in the gaming experience putting the control into the hands of the [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, development, evolution of video gaming, gamers, gaming, gaming industry, hybrid agency, impact, influence, interactive, interactive game development, Julie Gareleck, Junction, Junction Creative, Kinect, marketing, marketing strategy, microsoft kinect, online/offline, results, sales strategy, solutions, strategic, strategy, technology, un-agency, user experience, user interface, Value, video game exercise, video games, XBOX 360 | Comments (0)

Fox Sports Telecast of a Typical NFL Game Leads – a Disparate Viewing Experience?

October 26, 2010 – 1:44 pm

How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue), current down indicator, and finally the play clock timer. Almost every part of the screen is covered except for the little [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, clean design, development, digital display, down marker, first down line, first down marker, football broadcast, football lines, fox display, fox stats, fox telecast, hd broadcast, hdtv, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, NFL, nfl experience, nfl play clock, nfl tickets, on screen graphics, online/offline, out of town scoreboard, play clock, play clock on screen, results, sales strategy, scoreboard, solutions, sports advertising, sports marketing, strategic, strategy, sunday football, technology, un-agency, user experience, user interface, Value | Comments (0)