Digital Media – Strategy. Impact. Results.

Tag Archives: Digital Media

Welcome to the Fiberhood

November 6, 2012 – 12:56 pm

Google’s ambitious Fiber experiment has been rolling along rather quietly since its announcement made some big waves in the tech media in the middle of 2012. Initially, the project got a mixed reception; equal parts excitement and skepticism. The company’s largest pilot test has been ongoing in certain suburban neighborhoods of Kansas City, and so [...]

By junctioncreative | Posted in Strategy, Technology | Also tagged advertising, Android, anticipation, att uverse, broadband, broadband speed, cable provider, comcast, connectivity, content, content management, cost, Custom Content, experiment, fees, fiber, free internet, full tv lineup, future of broadband, Google, google ads, google ecosystem, impact, implication, installation, internet access, internet speeds, ISP, Junction Creative Solutions, kansas city, learning, marketing, mobile, online channels, online tv, pilot program, preferences, premium channels, results, service, skepticism, strategy, streaming video, subscription, technology, test market, user behavior, verizon, YouTube | Comments (0)

A Prime Cut of the New Food Business

April 12, 2012 – 11:52 am

Eating is a biological necessity. Every human being must eat, but for millions of people nationwide, developments in recent years have placed an increasing emphasis on gastronomy that is healthier, more localized, more gourmet – providing something far beyond mere sustenance. As a result, massive changes in social and economic behavior surrounding this shift are [...]

By junctioncreative | Posted in Social Media, Technology | Also tagged advertising, beer dinners, blog, business openings, celebrity, celebrity chefs, connected, democracy, digital democracy, digital platforms, digital revolution, eating, Facebook, farmer's market, fast food, food, food blogs, food events, food industry, food revolution, food world, food-lovers, foodie, foodie culture, gastronome, gastronomia, gastronomic, gourmet, human experience, impact, industries, influence, internet, market dynamics, marketing, new market, new restaurants, new york city restaurants, new york magazine, opentable, organic eating, organic restaurant, organics, reservations, restaurant booking, restaurant budget, restaurant economy, restaurants, results, small business, social eating, social interaction, social media, specialty foods stores, strategy, sustainable, sustainable eating, Twitter, web 3.0, website, wine dinners, yelp, young foodies | Comments (0)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)

The Greatest Show on Earth

February 10, 2012 – 3:48 pm

Each year, in the marketing world, the Super Bowl has both advertisers and consumers circling the date on the calendar. Whether online and offline, across television, radio, digital, and word-of-mouth, no other single media event generates as much buzz. No other event offers such a powerful opportunity. The incredible AdWeek montage of this year’s advertisements [...]

By junctioncreative | Posted in Advertising, Social Media | Also tagged advertiser and consumer, adweek, adweek super bowl momntage, bluefin labs, bluefin labs social media, Digital Marketing, digital marketing super bowl, interactive super bowl, NBC graphics super bowl, nbc super bowl online, nbc super bowl social media, nbcsportsonline.com, online offline marketing, social platforms, social platforms super bowl, super bowl, super bowl advertisements, super bowl advertisements social media, super bowl adweek, super bowl business, super bowl conversation, super bowl halftime show social media, super bowl marketing, super bowl online, Super Bowl social media, super bowl tv audience, super bowl user experience, super bown impact, watch super bowl online | Comments (1)

Which Way is Up?

October 25, 2011 – 2:40 pm

The state of the advertising industry has received mixed reviews by the media. The New York Times reported from the annual conferences of the Association of National Advertisers (ANA) that speakers and audiences were worried about the ‘sluggish’ pace of the industry’s growth. Meanwhile, Goldman Sachs reports that online advertising will grow by 14% this [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, ANA, ANA speakers, Association of National Advertisers, calculated risk, challenges, clickthrough, clicktracking, commercials, digital advertising, digital channel, email applications, goldman sachs, impact, industry, innovation, interactive ads, Junction Creative Solutions, marketing, media trends, messenger, multi-platform, multimedia, Networking, online advertising, PricewaterhouseCoopers, results, risk, risk taking, smart ads, social media, social media influence, social media platform, social network, social tv, spots, strategy, traditional media, trends, tv viewership, Value, viral video, yahoo format, Yahoo Messenger, yahoo smart ads | Comments (0)

What Financial Marketers Want from Digital Marketing

June 8, 2011 – 3:54 pm

On June 3rd, 2011, Junction attended The Gramercy Institute’s Journal of Financial Advertising & Marketing (JFAM) Forum held at the New York Stock Exchange. Bill Wreaks, Chief Analyst, JFAM, assembled seven powerful groups of panelists in a fast paced, 30 minute per panel discussion of “What Financial Marketers Want from their Digital Marketing.” Bill gave [...]

By junctioncreative | Posted in Brand and Marketing, Events | Also tagged advertising, AIG, Bankrate.com, Bill Wreaks, blogging, business insight, business news, CIO, cmo, conference, CTO, Deutsche Bank, dick eydt, digital, Digital Marketing, executive, financial marketer, Financial Marketing, financial sector, Gramercy Institute, growth, help, idea, impact, influence, innovate, innovation, interactive, JFAM, Junction Creative Solutions, marketing budget, marketing professional, Marketing Spend, merrill lynch, mobile, NYSE, oppenheimer, owners, panel, practices, results, social media, stock market, strategy, tiaa-cref, trends, UBS, Value, viral marketing | Comments (0)

The Rise of Outsourcing in China?

April 25, 2011 – 12:30 pm

Suzhou, the second city on our tour, is considered one of the best tourist cities in China. Aside from cultural and historical relevance, Suzhou’s economic development recorded the highest rate of growth since 2003. We visited the Suzhou Industrial Park which is an important cooperative between the Chinese and Singaporean governments which is responsible for [...]

By junctioncreative | Posted in Technology | Also tagged advertising, business, business relevance, china, china economy, china GDP, china on the rise, china rising, chinese, economic powerhouse, finance, first world, future china, GDP, growth rate, impact, infrastructure, IT, manufacturing, marketing, opportunity, outsourcing, outsourcing in China, research triangle, results, SCAD, singapore, singapore and china, small business and outsourcing opportunities, strategy, Suzhou, tech growth, tech sector, technology outsourcing, technology park, third world, us economy, viral, web 2.0, web 3.0, world business news, world economy | Comments (0)