Digital Marketing – Strategy. Impact. Results.

Tag Archives: Digital Marketing

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged ad campaign, attention grabbing, Authenticity, brand identity, business authenticity, business values, campaign, captive audience, change in strategy, changes in marketing, CIO, cmo, conversation, Creative, customer relationship, customer service, decency, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, relationship marketing, research, social media, solutions, swear words in ads, talk the talk, target audience, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

It’s a Marketer’s World

October 9, 2012 – 2:07 pm

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, business practices, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, cut through the noise, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, internet, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, Social Media Marketing, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell | Comments (0)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, customer loyalty, digital ads, digital advertising, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, relationship marketing, responsibility, results, return on investment, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)

Less than Oscar-Worthy

February 27, 2012 – 12:37 pm

Sunday’s 84th annual Academy Awards were not only a golden night for actors, directors, and producers, but also a major event for advertisers. ABC’s broadcast of Hollywood’s biggest night provided a captive audience estimated by Adweek to be made up of nearly 70% women, including a large majority between the ages of 18 and 49, [...]

By junctioncreative | Posted in Advertising, Events, Social Media | Also tagged 8th annual academy awards, academy awards, academy awards advertising, academy awards audience metrics, academy awards commercials, academy awards social media, academy awards tv ratings, academy awars marketing, best picture marketing, best picture nominees, coke oscars ad, commercial oscar, ellen degeneres jc penney commercial, hollywood oscars, hyundai ai, hyundai oscars, hyundai oscars ad, impact of academy awards marketing, impact of advertising, impact of oscars advertising, impact of the artist advertising, impact of the artist marketing, impact value academy awards advertising, impact value oscars marketing, jc penney ellen, jc penney ellen degeneres, marketing the artist, mcdonalds oscars ad, oscar commercials, oscars, oscars ads, oscars advertising, oscars audience advertising, oscars marketing, oscars social media, red carpet advertising, red carpet marketing, silent film marketing, Social Media Marketing, super bowl academy awards, super bowl hollywood oscars, super bowl oscars, the artist best picture, value of marketing advertising | Comments (0)

The Greatest Show on Earth

February 10, 2012 – 3:48 pm

Each year, in the marketing world, the Super Bowl has both advertisers and consumers circling the date on the calendar. Whether online and offline, across television, radio, digital, and word-of-mouth, no other single media event generates as much buzz. No other event offers such a powerful opportunity. The incredible AdWeek montage of this year’s advertisements [...]

By junctioncreative | Posted in Advertising, Social Media | Also tagged advertiser and consumer, adweek, adweek super bowl momntage, bluefin labs, bluefin labs social media, digital marketing super bowl, Digital Media, interactive super bowl, NBC graphics super bowl, nbc super bowl online, nbc super bowl social media, nbcsportsonline.com, online offline marketing, social platforms, social platforms super bowl, super bowl, super bowl advertisements, super bowl advertisements social media, super bowl adweek, super bowl business, super bowl conversation, super bowl halftime show social media, super bowl marketing, super bowl online, Super Bowl social media, super bowl tv audience, super bowl user experience, super bown impact, watch super bowl online | Comments (1)

SoLoMo (Social, Local, Mobile)

January 25, 2012 – 2:00 pm

At the 2012 Consumer Electronics Show (CES), developers and manufacturers showed off their latest innovations. Powerful computers, ultra-slim OLED TVs, concept cars, and other cutting-edge products were on display, generating plenty of buzz with attendees and industry insiders. For marketers, there was nothing more exciting at this year’s show than the unveiling of some impressive [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged CES 2012, consumer electronics show, Geolocation, geolocation technology, geotagging, impact of geolocation, impact of mobile, impact of social media, integrating technology, latest tech trends, local marketing solutions, local marketing value, locavorism, mobile app strategy, mobile geolocation, mobile marketing, mobile marketing campaign, mobile marketing strategy, mobile strategy, smartphone marketing, Social Media Marketing, social media mobile, SoLoMo, tech revolution, technology, technology advances, technology integration, value consumer electronics, value of geolocation, value of mobile, why is geolocation important | Comments (3)

Are Marketers Ready to Augment Reality?

June 20, 2011 – 4:17 pm

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising & [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged 3d, Android, android apps, android camera, Anthon Vitalone, AR, Augmented Reality, augmented reality app, Best Buy, Bill Wreaks, Burger King, camera, circular ads, creative marketing, Deutsche Bank, digital, Gramercy Institute, gyroscope functionality, impact, importance, influence, innovation, interactive, Interactive Marketing, iPhone, iphone apps, iphone camera, iphone gyroscope, jailbreak, JFAM, latest technology, marketing, media, mobile, mobile advertising, Mobile Apps, new technology, New York City, next big thing, organic format, Ralph Lauren, real time, results, smartphone, Smartphones, strategy, tablet, Tablet PC, tech app, tech companies, tech sector, third party software, user experience, Value | Comments (0)

What Financial Marketers Want from Digital Marketing

June 8, 2011 – 3:54 pm

On June 3rd, 2011, Junction attended The Gramercy Institute’s Journal of Financial Advertising & Marketing (JFAM) Forum held at the New York Stock Exchange. Bill Wreaks, Chief Analyst, JFAM, assembled seven powerful groups of panelists in a fast paced, 30 minute per panel discussion of “What Financial Marketers Want from their Digital Marketing.” Bill gave [...]

By junctioncreative | Posted in Brand and Marketing, Events | Also tagged advertising, AIG, Bankrate.com, Bill Wreaks, blogging, business insight, business news, CIO, cmo, conference, CTO, Deutsche Bank, dick eydt, digital, Digital Media, executive, financial marketer, Financial Marketing, financial sector, Gramercy Institute, growth, help, idea, impact, influence, innovate, innovation, interactive, JFAM, Junction Creative Solutions, marketing budget, marketing professional, Marketing Spend, merrill lynch, mobile, NYSE, oppenheimer, owners, panel, practices, results, social media, stock market, strategy, tiaa-cref, trends, UBS, Value, viral marketing | Comments (0)