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Tag Archives: cut through the noise

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, engagement, entrepreneur, Entrepreneurism, generate interest, headsets.com, how to change name, ideas, insights, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, relationship marketing, salary, selling out, social media, solutions, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

It’s a Marketer’s World

October 9, 2012 – 2:07 pm

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, business practices, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, Digital Marketing, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, internet, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, Social Media Marketing, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell | Comments (0)

Did You See THAT?

July 26, 2012 – 2:53 pm

Spectators at fashion shows, particularly during the high profile ‘Fashion Weeks’ around the world, are often witnesses to some very unusual showcases. Coinciding with Miami’s July 2012 fashion week, the new Twelv Magazine debuted, featuring a visually stunning colorful dress on the cover. Upon close inspection, it became evident that the 220 pound piece was [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 220 pound dress, advertising, attention, branding, catwalk, consistency, constancy, cover page, cover shoot, fashion, fashion week miami, fashion weekj, food couture, food design, food fashion, gummi bear dress, gummy bear dress, haute couture, impact, Junction, keep them talking, launch, magazine cover, marketing, media stunt, photo, photography, results, runway, strategy, stunt advertising, trends, twelv magazine, twelve magazine, yeonju sung | Comments (0)