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Tag Archives: customer loyalty

The Cost of Forgetting Who You Are

February 6, 2013 – 3:53 pm

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, benefits, brand, brand identity, business model, business plan, clip coupons, consequences, consumer, Couponing, coupons, department stores, discounting, discounts, ellen degeneres, executive, features, future success, gorwht, impact, incentives, influence, jc penney, jc penney campaign, jc penney ceo, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing plan, marketing strategy, michael francis, MSRP, oscars, pay the price, president, price tag system, price tagging, Promotion, repeat business, reputation, results, ron johnson, sale events, sales strategy, savvy shoppers, shift, shrinking economy, social media, strategic planning, strategy, strategy plan, strategy value, suggested retail value, target, target ceo, Value, walmart | Comments (1)

Lost in Translation: The Social Marketing Disconnect

January 24, 2013 – 1:32 pm

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged advertising, best practices, brand appeal, brand equity, brand experience, brand message, CIOs, cmos, compelling, consistency, conversions, Custom Content, customers vs. brands, dialogue, difference between marketer and consumer, disconnect, discussion, effectiveness, Facebook, freebies, how to use social media, incentives, linkedin, Lithium agency, marketing tools, metrics, Myspace, personality, practices, prizes, Promotion, recognition, reputation management, results, return on investment, rewards, rewards program, rss, social currency, social media, social media experts, social media for sales, Social Media Marketing, strategic partner, study, talk to customers, technology firm, the CMO Council, Twitter, word of mouth | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

How Can You Be So Insensitive?

November 29, 2012 – 11:53 am

We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged activities, advertising, american apparel, attractions, behavior, benefit, best practices, brand equity, brand Value, branding, brands, breach trust, business, cleanup, common sense, communcations, connotation, conversation, Creative, customized, deals, disaster response, Facebook, faux-pas, flood damage, gap, Geolocation, geotarget, Groupon, halloween, hashtag, hurricane sandy, impact, influence, insensitive, Junction, Livingsocial, loyalty, marketing, misstep, mistake, negative impact, new jersey, new york, party, personalized, platform, power outage, prevention, rebuilding, red cross, relationship, relief, restaurants, results, sensitive, smart ads, SMEM, social, social media, social media error, solutions, staten island, strategy, targeted ads, trust, tweet, Twitter | Comments (0)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, relationship marketing, responsibility, results, return on investment, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

A Real ‘Light Bulb Moment’

August 17, 2012 – 3:35 pm

Brand is defined as a “distinguishing symbol, mark, logo, word, sentence or a combination of these items that companies use to distinguish their product from others in the marketplace.” The definition is simple enough to understand and is vastly understood by marketers and successful companies attempting to establish their products in a crowded and competitive [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertisement, advice, agency, atlanta business, brand equity, brand identity, brand Value, branding, business plan, cleanliness, coca cola, Company Culture, consultant, Creative, culture, details, fast food franchises, goals and objectives, impact, industry, liability, light bulb, logos, marketing, marketing strategy, mission statement, options, presentation, promotional programs, resonate, rest stop, strategy, success, Value | Comments (0)

Attention All Shoppers

August 14, 2012 – 1:40 pm

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertisements, advertising, agencies, atlanta business, brand experience, brand identity, brand interaction, brand strategy, branding, brick and mortar, communications, competition, consistency, consulting, consumer behavior, consumer trends, coupons, Custom Content, department store, digital, impact, influence, interface, jc penney, Junction, loyalty, macy's, marketing, messaging, mobile, Mobile Apps, mobile campaign, mobile competition, mobile data, modern marketing, promotions, results, retail, retail business, retail industry, retail marketing, retail mobile app, retail vertical, retargeting, richard sears, rowland macy, services, strategy, targeting, tech, tech boom, time online, trade goods, user experience, Value | Comments (0)

Retweet to Eat

May 29, 2012 – 2:46 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. Scrolling through my Twitter timeline, one particular tweet caught my eye. “Want to dine with us on our opening weekend? RT this w/ your email addy.” Within the rise of the ‘new’ food industry, restaurant openings from locally [...]

By junctioncreative | Posted in Junction's Notebook, Social Media, Technology | Also tagged agencies, Atlanta, celebrity chef, consulting, consulting services, cooking, Creative, examples of good social media campaigns, experiences, experimentation, food, food industry, food press, friends and family, gimmicks, impact, influence, Junction, marketing, Notebook, opentable, phone reservations, photography, restaurant, restaurant critic, restaurant openings, restaurant reservations, restaurant reviews, results, social advertising, social media, social media campaign, Social Media Marketing, solutions, strategy, test dinner, test run, Twitter, Value, VIP, yelp | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, consulting, content, curation, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Strategy | Also tagged 12 oz, 64 calories, active lifestyle, active youth, ad campaign, alcohol industry, beam global, beam spirits, beer branding, beer sales, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, insights, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, news, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, website, wisconsin news, youtube ads | Comments (0)