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Tag Archives: Creative

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

A Strategy of Assured Destruction

March 18, 2013 – 11:53 am

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

By junctioncreative | Posted in Lessons from the CEO, Practices, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, CEO, complacency, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology, Value | Comments (0)

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust | Comments (0)

Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, consulting, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategic, strategy, team, user-friendly, website | Comments (0)

Drawing the Lines on Graph

March 7, 2013 – 1:26 pm

After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz. [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged activity, advertising, b2b, behavior, best practices, bing, brands, business, channel, companies, competitors, customer, data security, disruption, disruptor, drivers, Facebook, facebook pages, facebook success, filter, filtered information, Google, graph search, how is graph search different, ideas, image results, impact, implementation, important, innovation, intentions, IPO, IT firm, Junction, key metrics, KPIs, launch, likes, linkbuilding, mainstay salire, mark zuckerberg, marketing, MPM, optimization, performance measurement, personal data, platform, privacy concerns, results, search engine, search engine marketing, SEM, seo, settings, sharing preferences, social capital, Social Networking, solutions, Value, what does it mean, Yahoo! | Comments (0)

Hollywood’s Big Night Bounces Back

February 25, 2013 – 3:20 pm

Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged 2013 oscars, academy awards, adele, advertising, advertising dollars, appeal, Apple, argo, audience, beasts of the southern wild, best actor, best actress, best oscars shows, best picture, better ads, blockbusters, brands, business, captivated audience, celebrity fashion, circumstances, commercials, conversation, dolby theatre, dress, energized, engagement, enthusiasm, events, fix the oscars, glitx and glamour, grammies, hollywood magic, hyundai, jc penney, jennifer lawrence, Junction, life of pi, Lincoln, marketing, meryl streep, new strategy, oscar performances, oscars, producers, ratings, red carpet fashion, samsung, seth macfarlane, seth macfarlane host, silver linings playbook, social media, solutions, spending, spots, tweets per second | Comments (0)

A New Era in the Agency/Marketer Relationship

February 21, 2013 – 10:40 am

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy. It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship. Traditional time-tested [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged agency, Atlanta, Ben Lilley, brands, business, business development, changing model, delineation, dialogue, evolution, expectations, expertise, flexibility, fragmented economy, ideas, impact, industry, industry partners, influence, jack-of-all-trades, Junction, learning the business, marketer, marketing economy, mature, McCann Erickson, middle management, mutual goals, mutual trust, objectives, organizational structure, performance, planning, production, program, relationship, respect, results, senior management, strategy, team puzzle, technology, trust | Comments (0)

Crunch the Numbers

February 19, 2013 – 9:50 am

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, agency, analysts, applicability, articles, available data, big data, board rooms, business development, CIO, common mistakes, corporate, CTO, customer service, data analytics, decision making, departments, efficiency, financial, glamorous, graphs, industry publications, information, internet forums, Junction, leverage the data, marketers, marketing, marketing initiatives, metrics, most important, numbers, organization, parse data, perspective, philosophy, prioritize, process, relationship, resources, revenue, sales team, self-serving data, shift in strategy, small data, solutions, speed, statistics, success factors, technology, trusted partner, understanding, Verticals, what can data do for me, what does the data say | Comments (0)

Go Fish

February 12, 2013 – 10:57 am

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are [...]

By junctioncreative | Posted in Brand and Marketing, Social Media, Technology | Also tagged 83 million fake facebook accounts, advertisers, americans online, atlanta business, avatar, bait and switch, behind the mask, best practices, brand messaging, brand presence, business, catfish, changes in social media, changing landscape, couples, digital, documentary, facade, face to face, Facebook, fake identity, georgia, heisman trophy, hoax, implications, implications for brands, importance, Junction, lay of the land, long-term effects, manti te'o, marketers, media attention, modern, mtv, notre dame, online citizens, online dating, online personas, pictures, practices, professional communications, profiles, reality tv, relationships, risks, social media, solutions, target audience, technology, trends, trust, tv series, who is my audience | Comments (0)

A Less Than Super Sunday

February 5, 2013 – 9:50 am

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged 49ers, accomplishment, ad agency, advertisement, advertising, advertising culture, agency, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, controversy, crash the super bowl, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, solutions, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, Twitter, viewer attitudes, viva young, volkswagen | Comments (0)