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Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

March 29, 2012 – 4:33 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in [...]

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Are Marketers Ready to Augment Reality?

June 20, 2011 – 4:17 pm

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising & [...]

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