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Tag Archives: conversation

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust | Comments (0)

Hollywood’s Big Night Bounces Back

February 25, 2013 – 3:20 pm

Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged 2013 oscars, academy awards, adele, advertising, advertising dollars, appeal, Apple, argo, audience, beasts of the southern wild, best actor, best actress, best oscars shows, best picture, better ads, blockbusters, brands, business, captivated audience, celebrity fashion, circumstances, commercials, Creative, dolby theatre, dress, energized, engagement, enthusiasm, events, fix the oscars, glitx and glamour, grammies, hollywood magic, hyundai, jc penney, jennifer lawrence, Junction, life of pi, Lincoln, marketing, meryl streep, new strategy, oscar performances, oscars, producers, ratings, red carpet fashion, samsung, seth macfarlane, seth macfarlane host, silver linings playbook, social media, solutions, spending, spots, tweets per second | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

The Context of My Experience: The End of the World

December 26, 2012 – 12:26 pm

(Read previous entries about Days 1 and 2: Day 1, Day 2 ) The final day of Necker Cup was an explosion. After the tennis matches were complete and the Necker Cup was awarded, the tennis players and business leaders shared an unforgettable evening of charity and celebration. During the live auction at dinner, the [...]

By junctioncreative | Posted in Events, Junction's Notebook, News | Also tagged advice, articles, Authenticity, beach, Blogs, boat ride, bob bryan, books, british virgin isles, brushes with the famous, bryan brothers, business leaders, carbon war room, cayman islands, CEO, charitable, charity, charity tournament, context, doubles, end of the world party, entrepreneur, experience, globetrotting, island, iSpeed, jean oelwang, john mcenroe, jose maria figueres, Julie Gareleck, Junction, jungle, lemurs, mike bryan, momentum, national tennis foundation, necker cup, necker island, no pretense, novak djokovic, ocean elders, pretense, pro am, raised funds, richard branson, richard branson blog, singles, success, summit, sylvia a. earle, temple, Tennis, tommy haas, top ranked tennis players, tropical island, USTA, virgin airlines, virgin america, virgin gorda, virgin unite, world #1 | Comments (0)

The Context of My Experience: Big Ideas to Inspire Change

December 24, 2012 – 11:12 am

(Read about Day 1’s events here.) As we waited for the iSpeed to arrive on day 2, a group of us recapped the previous day’s events, commenting on the how incredible we found the island, the people, and the experience. Ahead of us was an exciting day of match play followed by a Virgin Unite Leadership Retreat [...]

By junctioncreative | Posted in Events, Junction's Notebook | Also tagged advice, articles, Authenticity, Blogs, boat ride, bob bryan, books, british virgin isles, brushes with the famous, bryan brothers, business leaders, carbon war room, cayman islands, CEO, charity, charity tournament, context, doubles, entrepreneur, experience, globetrotting, island, iSpeed, jean oelwang, john mcenroe, jose maria figueres, Julie Gareleck, Junction, jungle, lemurs, mike bryan, momentum, necker cup, necker island, no pretense, novak djokovic, ocean elders, pretense, pro am, richard branson, richard branson blog, singles, success, summit, sylvia a. earle, temple, Tennis, tommy haas, top ranked tennis players, tropical island, USTA, virgin airlines, virgin america, virgin gorda, virgin unite, world #1 | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

How Can You Be So Insensitive?

November 29, 2012 – 11:53 am

We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged activities, advertising, american apparel, attractions, behavior, benefit, best practices, brand equity, brand Value, branding, brands, breach trust, business, cleanup, common sense, communcations, connotation, Creative, customer loyalty, customized, deals, disaster response, Facebook, faux-pas, flood damage, gap, Geolocation, geotarget, Groupon, halloween, hashtag, hurricane sandy, impact, influence, insensitive, Junction, Livingsocial, loyalty, marketing, misstep, mistake, negative impact, new jersey, new york, party, personalized, platform, power outage, prevention, rebuilding, red cross, relationship, relief, restaurants, results, sensitive, smart ads, SMEM, social, social media, social media error, solutions, staten island, strategy, targeted ads, trust, tweet, Twitter | Comments (0)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged ad campaign, attention grabbing, Authenticity, brand identity, business authenticity, business values, campaign, captive audience, change in strategy, changes in marketing, CIO, cmo, Creative, customer relationship, customer service, decency, Digital Marketing, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, relationship marketing, research, social media, solutions, swear words in ads, talk the talk, target audience, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, customer loyalty, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, relationship marketing, responsibility, results, return on investment, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)