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Tag Archives: controversy

Putting the Yodel Back in Yahoo!

April 9, 2013 – 12:45 pm

When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged advertising, apps, Atlanta, atlanta business, bigger photos, branding, CEO, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo! | Comments (0)

A Less Than Super Sunday

February 5, 2013 – 9:50 am

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged 49ers, accomplishment, ad agency, advertisement, advertising, advertising culture, agency, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, crash the super bowl, Creative, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, solutions, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, Twitter, viewer attitudes, viva young, volkswagen | Comments (0)

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consulting, consumers, controversial campaigns, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, Market Research, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, reaction, response, results, retailer, retention, sale, sale marketing, sales, smart ads, social, Social Media Marketing, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Ahhhh……Freak out!

June 28, 2012 – 11:40 am

Social media is all the rage these days. And these days, rage might be an understatement. Last week, Twitter experienced the longest service disruption since its hour long outage in October 2011, causing an internet freak-out. Known for its history of similar outages, it didn’t take long for the user base to divert attention to [...]

By junctioncreative | Posted in Social Media | Also tagged @facebook email, Atlanta, complaints, conversation, Creative, engagement, Facebook, facebook crash, facebook problems, flood, freak out, hashtags, impact, influence, info, instagram, issues, permissions, pinterest, popularity, privacy settings, reaction, reactive, reputation, service disruption, social media, social media drawbacks, social media platforms, solutions, tagged, tumblr, Twitter, twitter crash, twitter downtime, user experience, wildfire, zuckerberg | Comments (0)

The Star Athlete’s Ace in the Hole

August 10, 2011 – 4:24 pm

Professional athletes are some of the world’s strongest influencers. With unparalleled media exposure, these athletes have a reputation akin to that of a celebrity. Even at the top of their sport, an athlete’s time in the limelight is relatively limited (3-10 years on average), as younger, stronger players enter the game to replace them. Building [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged ace in the hole, advertisements, billboards, brand, brand proposition, branding, capital, celebrity brands, celebrity status, endorsement deals, Endorsements, film industry, financial stability, football, Fortunate 50, Golf, highest earning athletes, hole in one, international appeal, james, Junction Creative Solutions, lebron, Lebron James, manning, Maria Sharapova, Michael Phelps, Peyton Manning, print, Pro Athlete Salaries, reputation, revenue, richest athletes, rookie, sharapova, sports advertising, Sports Illustrated, sports marketing, star athletes, tennis star, Tiger Woods, tiger woods endorsements, tiger woods marriage, tiger woods scandal, tiger woods wife, tv commercials, veteran | Comments (1)