contextual advertising – Strategy. Impact. Results.

Tag Archives: contextual advertising

Checking In or Checking Out: Geo-Regulation

July 24, 2012 – 9:59 am

Over the course of the past year, we have frequently touched on how location-based services, specifically geolocation technologies, have facilitated the growth of mobile marketing, discussing topics such as the latest SoLoMo trends and the influential experience of contextual advertising. Now, the government is in the process of moderating a complicated discussion about the future [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Technology | Also tagged check-in apps, Cloud Computing, collecting data, congress. legislature, consumer wants, Creative, data, Facebook, FCC, foursquare, FTC, Geolocation, government regulation, gps, impact, influence, Junction, legislature, local, location based, location services, mobile, mobile device, mobile marketing, privacy, regulation, requirements, restriction, results, security issues, seo, services, smart device, smartphone, social, SoLoMo, strategy, technology, Twitter, user privacy | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, captive audience, constancy, consumer demographic, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

A Night at the Kiosk

February 16, 2012 – 2:56 pm

What started as a free-standing red box with $1 movie rentals has become a powerful player in the rapidly changing market place. Multi-industry kiosk giant Coinstar acquired Blockbuster’s branded DVD kiosks, with plans to convert the nearly 10,000 locations to the popular Redbox brand. The deal further solidified Redbox’s position as the nation’s leading DVD [...]

By junctioncreative | Posted in Strategy, Technology | Also tagged advertising streaming video, amazon instant video, dvd sales, dvd technology, hulu redbox, impact of redbox, innovation dvd, Junction Creative Solutions, kiosk marketing, media marketing, Netflix, redbox acquires blockbuster, redbox blockbuster price, redbox CEO, redbox coinstar, redbox dvd kiosk, redbox dvd price, redbox dvd rental, redbox dvd streaming service, redbox marketing, redbox marketing campaign, redbox marketing strategy, redbox news, redbox online vs kiosk, redbox price increase, redbox projections, redbox reservations, redbox revenue, redbox streaming, redbox streaming with verizon, redbox vs blockbuster, redbox website, rent redbox dvd, social media redbox, streaming campaign, streaming strategy, streaming video marketing, technology dvd, value of dvd rentals, value of redbox, value of streaming video, video industry marketing, video rental marketing, video rental service | Comments (0)

The Realization of Truly Contextual Advertising

July 13, 2011 – 5:12 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly [...]

By junctioncreative | Posted in Junction's Notebook | Also tagged advertising, advertising trends, atlanta business, behavior, brand, branding, business model, CEO, clever ads, context, contextual experience, creative advertising, digital marketing trends, Facebook, favorite brands, Geolocation, help, impact, influence, insight, integrated advertising, interconnected, internet, iphone marketing, iphone users, Julie Gareleck, junction insights, marketing, michael kors, mixed media, mobile, mobile marketing, multimedia, New York City, news, Notebook, results, smart ads, strategy, tracking, Twitter, twitter launch, user experience, user trends, Value | Comments (0)