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Tag Archives: consumers

Junction Client Saffire Vapor Achieves Notable Growth in Year 1

February 20, 2013 – 12:57 pm

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN. Saffire Vapor founder and CEO Robert [...]

By junctioncreative | Posted in Clients, News | Also tagged 1 year, 3 legged model, adoption, affiliate marketing, Atlanta, atlanta-based, awards, brand differentiation, branding, brick and mortar, business, Business Consulting, CEO, clients, competitors, consulting relationship, distributor, ecommerce, entrepreneur, founder, high powered electronic cigarettes, hybrid, ideas, ideation, importance of strategy, industry, Julie Gareleck, key performance indicators, KPI, logo design, milestone, murfreesboro, nominated, practices, press release, retail store, revenue goals, robert arnold, saffire ecigs, Saffire Vapor, services, strategic firm, success, success metrics, sustainability, tennessee business | Comments (0)

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consulting, controversial campaigns, controversy, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, Market Research, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, reaction, response, results, retailer, retention, sale, sale marketing, sales, smart ads, social, Social Media Marketing, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Ctrl+P

October 3, 2011 – 4:13 pm

Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination. The decreased demand for print copy has posed a challenge to publishers. In February 2009, PEW Research Center Publications reported that the print losses were considerable and the digital era was making a [...]

By junctioncreative | Posted in Strategy | Also tagged AAP, ad revenue, adaptation, advertising, association of american publishers, Blogs, blogs influence, business, channel, decline, demand, digital, digital revolutions, digital sales, e-books, economy, help, impact, industry, influence, insights, magazines, marketing, media, news, newspapers, online, opportunity, PEW research, platforms, print, print copy, print industry, publishers, Publishing, publishing firm, publishing house, results, revenue, strategic, strategy, tina jordan, traditional, Value, Web, web 2.0 | Comments (0)

Get In the Fast Lane

September 20, 2011 – 3:04 pm

The 21st century has brought the world to the fingertips of consumers. Blazing internet speeds, ultra-capable and portable computers and devices, and an increasingly demanding population has ushered in an era of amenities unlike any the developed world has ever experienced. Today’s end users live in a culture of convenience, and they insist upon products [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged 21st century, action, advertising, advocacy, age of technology, avenues, Blockbuster, business, channels, coinstar, computer, consulting, Consumer Habits, Convenience, convenience-oriented, Culture of Convenience, demand, design, digital, digital age, digital era, Domino's, effect on marketing, enterprise, entrepreneurs, impact, influence, insight, instant, Junction Creative Solutions, keep up, marketing, Netflix, news, Pizza Hut, pizza tracker, pop culture, practices, Redbox, results, return on investment, revolution, ROI, social network, speed, strategy, streaming, tips, traditional, user experience, UX, Value, venture capital, viral | Comments (0)