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Tag Archives: consumer

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, Value, want | Comments (0)

Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

March 13, 2013 – 8:47 am

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

By junctioncreative | Posted in Events, News, Practices, Strategy | Also tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CEO, CIO, citi, clara shih, cmos, compatible, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, relationship marketing, report, research, senior marketers, social, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard | Comments (0)

The Cost of Forgetting Who You Are

February 6, 2013 – 3:53 pm

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, benefits, brand, brand identity, business model, business plan, clip coupons, consequences, Couponing, coupons, customer loyalty, department stores, discounting, discounts, ellen degeneres, executive, features, future success, gorwht, impact, incentives, influence, jc penney, jc penney campaign, jc penney ceo, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing plan, marketing strategy, michael francis, MSRP, oscars, pay the price, president, price tag system, price tagging, Promotion, repeat business, reputation, results, ron johnson, sale events, sales strategy, savvy shoppers, shift, shrinking economy, social media, strategic planning, strategy, strategy plan, strategy value, suggested retail value, target, target ceo, Value, walmart | Comments (1)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience | Comments (0)

Sticker Shock

June 21, 2012 – 2:39 pm

Earlier this year, JC Penney unveiled a rebranding and a new strategy that eliminated discounts and coupons in favor of an ‘everyday’ low pricing structure along the lines of Walmart and Target. The shift didn’t necessarily come as a huge surprise, after former Michael Francis, a former Target Executive, took the reigns as president in [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, brand, brand identity, business model, business plan, clip coupons, consequences, Couponing, department stores, discounting, ellen degeneres, executive, impact, influence, jc penney, jc penney campaign, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing plan, marketing strategy, michael francis, oscars, president, Promotion, results, sale events, shift, social media, strategic planning, strategy, strategy plan, target, target ceo, Value, walmart | Comments (2)

3 Clever Social Campaigns

June 12, 2012 – 3:51 pm

Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these social platforms, it is becoming harder to make a brand message stand out. Social is unique in that marketing to these networks [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising strategy, Atlanta, atlanta business, b2c, brand goals, brand image, campaign, company newsletter, coupons, discounts, Facebook, facebook likes, failed attempts, healthy choice, Honda, honda leap list, honda pins, hotlinks, impact, influence, isaiah mustafa, leap list, links, marketer, marketing, marketing strategy, mobile, old spice, old spice commercials, pins link, pinterest, pintermission, promotions, relationship marketing, results, social media, Social Media Marketing, social media value, social trends, strategy, Super Bowl Ads, Super Bowl Commercials, take a social media break, Twitter, twitter followers, Value, viral, viral sensation, YouTube | Comments (0)

Where the Rubber Meets the Road

April 10, 2012 – 1:05 pm

The slow economy of recent years has forced the reconsideration of budgeting for people from all walks of life. For many, the downturn has meant drastically reduced spending. Much more severe than simply eliminating luxuries, stretching dollars as far as they will go across everyday expenses has become standard practice. Items considered to be necessities [...]

By junctioncreative | Posted in Strategy | Also tagged Aaron's, adapt, adaptable strategy, adaptation, advertising, ajc, atlanta business news, atlanta journal constitution, atlanta news, bad economy, budget, business advice, business help, business insights, business metrics, business owners, business planning, buy rims, car and truck rims, CEO, changing market, cmo, consumer behavior, cost effectiveness, Creative Solutions, customer satisfaction, digital, economic downturn, economic implications, economy, entrepreneur, Entrepreneurism, financial crunch, good service, impact, influence, Julie Gareleck, Junction, lowered demand, market dynamics, marketing, media, penny pinching, react, Recession, ren-to-own, rental store, renting vs buying, results, rim purchase, rimco, sign of the times, small business, solutions, spending, strategy, supply and demand, thrive, tire rental, tires | Comments (0)