consumer loyalty – Strategy. Impact. Results.

Tag Archives: consumer loyalty

Putting the SWAGger Back in Brand

September 11, 2012 – 2:32 pm

Amidst a marketplace with ever-intensifying competition, the importance of brand recognition has become paramount. Rapidly changing technology and increased consumer awareness due to widespread dissemination of information about a company’s offerings mean that products and services are becoming less distinguishable. As always, a strong brand identity can be a key to differentiation. However, in the [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertising, agency, Atlanta, best practices, brand advocate, brand identity, brand recognition, business, consultant, consumer behavior, contests, conversion, crowded marketplace, customer, demand, differentiation, doctors, drug pens, engagement, freebies, Giveaway, hospitals, incentivized advertising, marketing, marketing message, pharmaceutical industry, purchase intent, social media, social networks, socialvibe, study, survey, swag, tchotchkes | Comments (0)

Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

March 29, 2012 – 4:33 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in [...]

By junctioncreative | Posted in Strategy | Also tagged advantage of brand, advertising, atlanta business news, B2B marketing, b2c marketing, brand, brand message, business practices, ceo insider, ceo insight, ceo opinion, cmo, creative branding, creative marketing, customer loyalty, direct messaging, executive marketing, impact, importance of brand, Julie Gareleck, Junction, loyalty, loyalty program, marketing, marketing expert, marketing future, marketing help, marketing insights, marketing practices, marketing reflections, marketing solutions, marketing strategy, marketing techniques, modern marketing, perspective, pricing model, pricing structure, results, social media, strategy | Comments (0)

What’s on Tap?

May 25, 2011 – 1:00 pm

The most successful craft breweries in America produce incredibly varied offerings, are largely regionalized in different corners of the country, and depend largely on word of mouth for marketing beer to new drinkers. These are big challenges, but in a market that shows substantial growth, breweries are reaching target audiences not through the beer, but through [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged 120 minute, 60 minute IPA, 75 minute, 90 minute IPA, advertising, atlanta business, Beer, beer drinkers, beer industry, beer recipe, beer sales, brand, brand loyalty, brand marketing, brand strategy, branding, business insight, business news, consumer expectations, Craft Beer, craft brewing, customer loyalty, dogfish, Dogfish Head, Heavy Seas, homebrew, homebrewers, homebrewers association, impact, influence, labelling, liquor store, market growth, marketing, Marketing Spend, marketing strategy, microbrewing, new drinkers, quality, recipe for success, reputation, results, sales strategy, sales volume, spending, strategy, successful brewery, US beer sales, Value, word of mouth marketing | Comments (0)