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Tag Archives: consulting

Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategic, strategy, team, user-friendly, website | Comments (0)

New Blog Look / Exciting Updates Coming

February 27, 2013 – 10:46 am

Have you noticed the new look of Strategy. Impact. Results.? On the heels of a successful 4 years in business, we’ve decided it’s time for a brand refresh. The new design of the blog and our Twitter, Facebook, and LinkedIn pages is just a sneak peak. Be sure to subscribe to our blog to receive updates on the upcoming [...]

By junctioncreative | Posted in News, Social Media | Also tagged Atlanta, blog, blogging, branding, business, Facebook, image, impact, Junction, launch, linkedin, marketing, mature, new look, new website, news, refresh, results, strategy, subscribe, topics, Twitter, updates, website | Comments (0)

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

February 26, 2013 – 12:09 pm

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power [...]

By junctioncreative | Posted in Clients, News | Also tagged agency, Atlanta, authorities, award winning, CEO, clients, communications, community safety, dr. gordon jones, emergency management, emergency response, empower citizens, EMS, excellence awards, features, FEMA, fire, functions, future of public safety, groups, guardian watch, impact, incident report, involvement, Julie Gareleck, Junction, launch, law enforcement, local media, marketing, marketing and advertising, marketing campaign, marketing strategy, mobile app, national sheriffs' association, neighborhood watch, network, new technology, news, officials, online platform, pilot program, PR, project management, PTAs, public safety, public safety reporting, results, safer communities, schools, SMEM, social media, strategy, subscribers, tactics, technology, universities, userbase, users, website | Comments (0)

Get Your Game Face On

December 6, 2012 – 12:50 pm

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged acquisitions, advertising, agency, analytics, atlanta business, badges, big data, business model, business strategy, cnn, competition, competitive nature, consumer education, crowdsourced, crowdsourcing, desired behavior, emerging, engagement, entertainment, entrepreneur, Facebook, firm, funding, game experiences, games, games for education, gamificiation, gaming, hot topic, impact, increase ROI, influence, infoarmy, innovation, instagram, keeping up with the joneses, leaderboards, log data, loyalty, marketing, marketing ecosystem, metrics, MPM, next big thing, niche, online research, organizing data, platform, pro sports, rankings, results, revolution, rypple, salesforce, social commerce, social media, social performance, Startups, strategy, trends, venture capital, video games | Comments (0)

Attention All Shoppers

August 14, 2012 – 1:40 pm

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertisements, advertising, agencies, atlanta business, brand experience, brand identity, brand interaction, brand strategy, branding, brick and mortar, communications, competition, consistency, consumer behavior, consumer trends, coupons, Custom Content, customer loyalty, department store, digital, impact, influence, interface, jc penney, Junction, loyalty, macy's, marketing, messaging, mobile, Mobile Apps, mobile campaign, mobile competition, mobile data, modern marketing, promotions, results, retail, retail business, retail industry, retail marketing, retail mobile app, retail vertical, retargeting, richard sears, rowland macy, services, strategy, targeting, tech, tech boom, time online, trade goods, user experience, Value | Comments (0)

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consumers, controversial campaigns, controversy, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, Market Research, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, reaction, response, results, retailer, retention, sale, sale marketing, sales, smart ads, social, Social Media Marketing, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Retweet to Eat

May 29, 2012 – 2:46 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. Scrolling through my Twitter timeline, one particular tweet caught my eye. “Want to dine with us on our opening weekend? RT this w/ your email addy.” Within the rise of the ‘new’ food industry, restaurant openings from locally [...]

By junctioncreative | Posted in Junction's Notebook, Social Media, Technology | Also tagged agencies, Atlanta, celebrity chef, consulting services, cooking, Creative, customer loyalty, examples of good social media campaigns, experiences, experimentation, food, food industry, food press, friends and family, gimmicks, impact, influence, Junction, marketing, Notebook, opentable, phone reservations, photography, restaurant, restaurant critic, restaurant openings, restaurant reservations, restaurant reviews, results, social advertising, social media, social media campaign, Social Media Marketing, solutions, strategy, test dinner, test run, Twitter, Value, VIP, yelp | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)

Junction Earns Dual Honors in Horizon Digital Interactive Awards

May 23, 2012 – 3:51 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of two 2011 Horizon Interactive Awards for its work in two different categories: Consumer Information Websites and Integrated Marketing Campaigns. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2011 installment drew thousands of entries from top [...]

By junctioncreative | Posted in News, Practices | Also tagged advertising, agency, Atlanta, atlanta business consultant, award winning, awards, best in category, bronze, business, CEO, communication, consumer information website, custom application, digital, ecommerce, firm, gold, horizon, horizon awards, impact, influence, integrated marketing, integrating marketing campaign, intelaplay, interactive awards, Julie Gareleck, Junction, Junction Creative Solutions, marketing campaigns, multiplatform, news, Portfolio, recognition, results, silver, solutions, strategy, technical, Value, website | Comments (0)

Junction to Host Inaugural JXN Executive Roundtable Event in Gettysburg, PA

April 18, 2012 – 3:17 pm

Atlanta based Junction Creative Solutions (Junction) announces the launch of its JXN Executive Roundtable, providing an opportunity for business owners, entrepreneurs, and executives to share and discuss best practices for sustaining and growing business. As an advocate for the creation of progressive, sustainable, and successful businesses, Junction is dedicated to bringing together thought leadership and [...]

By junctioncreative | Posted in Events, News, Practices | Also tagged advertising, agency, biz, blue parrot bistro, branding, business, business community, business news, business owners, business practices, central PA, CEO, Collaboration, corporate, discussion, economy, events, executive, finance, finkenbiner, impact, influence, Julie Gareleck, jxn, leaders, marketing, martin, Networking, owner, patrono & associates, raffensperger, results, roundtable, social media, socializing, strategy, success, sustainable, thought capital, thought leadership, Value | Comments (1)