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Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

March 13, 2013 – 8:47 am

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

By junctioncreative | Posted in Events, News, Practices, Strategy | Also tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CEO, CIO, citi, clara shih, compatible, consumer, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, relationship marketing, report, research, senior marketers, social, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard | Comments (0)

Lost in Translation: The Social Marketing Disconnect

January 24, 2013 – 1:32 pm

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged advertising, best practices, brand appeal, brand equity, brand experience, brand message, CIOs, compelling, consistency, conversions, Custom Content, customer loyalty, customers vs. brands, dialogue, difference between marketer and consumer, disconnect, discussion, effectiveness, Facebook, freebies, how to use social media, incentives, linkedin, Lithium agency, marketing tools, metrics, Myspace, personality, practices, prizes, Promotion, recognition, reputation management, results, return on investment, rewards, rewards program, rss, social currency, social media, social media experts, social media for sales, Social Media Marketing, strategic partner, study, talk to customers, technology firm, the CMO Council, Twitter, word of mouth | Comments (0)

Everything is a Remix

September 18, 2012 – 3:05 pm

With emergent technology and new consumer behaviors driving the marketplace, CIOs and other business leaders are recognizing the increasing need for innovation to support growth. Disruption has become a resonant buzz word, but is it possible to truly invent or innovate at all? A popular Ted Talk given by filmmaker and author Kirby Ferguson offers [...]

By junctioncreative | Posted in Technology | Also tagged advertising, Apple, barriers to entry, bob dylan, borrowed technology, business, CIOs, competition, consultant, consumer electronics, disruption, disruptors, emergent tech, entrepreneur, everything is a remix, hewlett packard, history of tablets, HP, IBM, impact, influence, influential, innovation, iPad, ipod, kirby ferguson, modern tech, new ideas, new products 2012, patent, patent trolls, product life cycle, reinvention, remix, Steve Jobs, strategy, Tablet PC, tech crunch, technology, TED, ted talk, TEDx, touch screen tech | Comments (0)

Junction Creative Solutions Making Waves in the Northeast

September 7, 2011 – 3:59 pm

Further extending its reach into the northeastern United States, Atlanta-based Junction Creative Solutions (Junction) hosted a series of networking events aboard Freedom Yacht, sister ship to the Presidential Yacht Sequoia, to build relationships between clients, colleagues, and partners. Junction, founded in 2008, has seen its sphere of influence achieve considerable growth, aiding clients in bridging [...]

By junctioncreative | Posted in Events | Also tagged advertising, agency, boat cruise, business, business northeast, business planning, c suite, ceos, cfos, clients, Collaboration, collaborative ideas, colleagues, consulting, content, Creative, digital, entrepreneur, events, executive, Fortune 500, help, impact, influence, insights, interactive, Junction Creative Solutions, marketing, netowkring event, Networking, Networking Event, New York City, new york city business, news, Northeast Corridor, partnerships, real time media philadelphia, Realtime Media, results, SMBs, social media, social network, solutions, Startups, strategy, technology, thought leadership, tips, Value, without borders, Yacht Freedom | Comments (0)