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Social Experiment or Great Marketing?

June 29, 2011 – 2:57 pm

It is not unusual to hear about a social experiment as it rapidly becomes a popular trend, fueled by advancements in technology and distributed widely through social media. Panera Bread Company has followed suit by launching the Pay-what-you-can cafe. The company converted a handful of locations into non-profit restaurants that encourage donations in lieu of [...]

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