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Tag Archives: CEO

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

April 25, 2013 – 12:05 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]

By junctioncreative | Posted in News | Also tagged advertisement, Atlanta, atlanta business, branding, brochure, Bullying Video, business, business news, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Value, Video | Comments (0)

Is Trimming the Budget Killing Walmart’s Brand?

April 16, 2013 – 11:45 am

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged advertising, atlanta business, brand collateral, brand Value, branding, budget, business, business insight, business news, business planning, complaints, customer, influence, interactive, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart | Comments (0)

Putting the Yodel Back in Yahoo!

April 9, 2013 – 12:45 pm

When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies. A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged advertising, apps, Atlanta, atlanta business, bigger photos, branding, controversy, credentials, digital, diversity of stories, eliminate, entrepreneurs, failing company, financial, Google, hiring, hybrid agency, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, losses, marissa mayer, newsfeed, personalization, progress, Scott Thompson, strategy, telecommuting, Virtual Private Network, visual change, VPN, weather, working from home, Yahoo! | Comments (0)

A Strategy of Assured Destruction

March 18, 2013 – 11:53 am

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

By junctioncreative | Posted in Lessons from the CEO, Practices, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology, Value | Comments (0)

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, Value, want | Comments (0)

Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

March 13, 2013 – 8:47 am

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

By junctioncreative | Posted in Events, News, Practices, Strategy | Also tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CIO, citi, clara shih, cmos, compatible, consumer, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, relationship marketing, report, research, senior marketers, social, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard | Comments (0)

Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, clients, commentary, company blog, consulting, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategic, strategy, team, user-friendly, website | Comments (0)

A Lesson on How to Make Your Mark

March 5, 2013 – 10:02 am

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media | Also tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, solutions, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened. | Comments (0)

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

February 26, 2013 – 12:09 pm

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power [...]

By junctioncreative | Posted in Clients, News | Also tagged agency, Atlanta, authorities, award winning, clients, communications, community safety, consulting, dr. gordon jones, emergency management, emergency response, empower citizens, EMS, excellence awards, features, FEMA, fire, functions, future of public safety, groups, guardian watch, impact, incident report, involvement, Julie Gareleck, Junction, launch, law enforcement, local media, marketing, marketing and advertising, marketing campaign, marketing strategy, mobile app, national sheriffs' association, neighborhood watch, network, new technology, news, officials, online platform, pilot program, PR, project management, PTAs, public safety, public safety reporting, results, safer communities, schools, SMEM, social media, strategy, subscribers, tactics, technology, universities, userbase, users, website | Comments (0)

Junction Client Saffire Vapor Achieves Notable Growth in Year 1

February 20, 2013 – 12:57 pm

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN. Saffire Vapor founder and CEO Robert [...]

By junctioncreative | Posted in Clients, News | Also tagged 1 year, 3 legged model, adoption, affiliate marketing, Atlanta, atlanta-based, awards, brand differentiation, branding, brick and mortar, business, Business Consulting, clients, competitors, consulting relationship, consumers, distributor, ecommerce, entrepreneur, founder, high powered electronic cigarettes, hybrid, ideas, ideation, importance of strategy, industry, Julie Gareleck, key performance indicators, KPI, logo design, milestone, murfreesboro, nominated, practices, press release, retail store, revenue goals, robert arnold, saffire ecigs, Saffire Vapor, services, strategic firm, success, success metrics, sustainability, tennessee business | Comments (0)