caution – Strategy. Impact. Results.

Tag Archives: caution

Branding Change in a Traditional Holiday Market

February 14, 2013 – 11:46 am

The history of Valentine’s Day, and the story of its patron saint, is shrouded in mystery and some controversy. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. While also celebrated [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, americans, brand marketing, brand refresh, branding, business development, businesses, campaign, candy, celebratory, change in strategy, chocolate, conversation hearts, creativity, digital campaign, evaluate, festive, flair, flowers, gifts, godiva, Greeting Card Association, greeting cards, heart-shaped box, hersheys, holiday, holiday shopping, how many valentines day cards, iconic brands, ideas, impact, industry, jewelry, labeling, landscape, lightning labels, love, m&ms, major vendors, marketing tactics, marketplace, messages, packaging, practices, purchased, results, russell stover, social, spending, strategy, study, technology, valentine's day, valentine's day cards, valentines | Comments (0)

Don’t Feed the Trolls

April 5, 2012 – 1:15 pm

Startup and entrepreneurial businesses face plenty of obstacles and pitfalls along the path to sustainability and success. Besides dealing with the obvious challenges, such as earning funding, building a team, and spreading a marketing message, startups are now facing a new menace posed by a far less notable foe. The poet and activist Audre Lorde [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, advisory tale, Business Advisors, business consultant, business help, business insider, business news, business tips, business trademarks, cautionary tale, copyright laws, copyright process, copyright troll, damages, entrepreneur, equity, funding, ideas, impact, influence, innovation, intellectual property, lawsuits, legality, marketing, marketing help, marketing message, new ideas, owned property, patent laws, patent process, patent troll, pitfalls, registered domains, research, results, small business, SMB, SMBs, starting a business, startup business, strategy, success, sustainability, team building, technology, theoretical property, thought equity, thought theft, threats, tips, trademarks, url hoarders, url hoarding, Value, watch out, web domains | Comments (0)