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Tag Archives: captive audience

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged ad campaign, attention grabbing, Authenticity, brand identity, business authenticity, business values, campaign, change in strategy, changes in marketing, CIO, cmo, conversation, Creative, customer relationship, customer service, decency, Digital Marketing, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, relationship marketing, research, social media, solutions, swear words in ads, talk the talk, target audience, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

Sharing A Social Snapshot

June 7, 2012 – 2:20 pm

Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to [...]

By junctioncreative | Posted in News, Social Media | Also tagged advertising, advertising effectiveness, billion dollars, business model, business plan, crash, Facebook, facebook headquarters, facebook IPO, facebook search, facebook stock, facebook stock crash, facebook userbase, facebook users, facebook value, impact, influence, innovation, instagram, instagram founders, investors, ipo disaster, marget regulators, marketing, mcdonalds, menlo park, messaging, monetize, money, nasdaq, net worth, new york times, photo sharing, photo sharing site, results, revenue, social, social advertising, social media, social media bubble, social network, Social Networking, stock, strategy, tech bubble, Value, Wall Street, wall street regulation, yahoo lawsuit, zuckerberg, zuckerberg worth | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)