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Tag Archives: business practices

The President, the Congressman, the Senator, and Twinkie the Kid…

November 20, 2012 – 2:19 pm

With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In the two weeks following Election Day, the media has been quick to offer citizens multiple reports of that both Democrats and [...]

By junctioncreative | Posted in Strategy | Also tagged american, auto industry, bipartisan, business, capital, CEO, chrysler, Collaboration, congress, constituents, Creative, debate, democrat, disarray, economy, elected, election cycle, election results, entrepreneurs, financial resources, Fortune 500, GDP, government, hostess, impact, impact on business, implications, importance, investment, jobs, Junction, labor dispute, marketing, michigan auto plant, moving forward, news, officials, partisanship, policy, predatory, presidential election, private investment firm, race, recovery, regulations, regulatory environment, republican, second term, senate, small business, SMBs, social media, solutions, state of the economy, strategic, twinkies, urgency, voters, washington, wonderbread | Comments (0)

It’s a Marketer’s World

October 9, 2012 – 2:07 pm

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, cut through the noise, Digital Marketing, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, internet, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, Social Media Marketing, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell | Comments (0)

Junction to Host Inaugural JXN Executive Roundtable Event in Gettysburg, PA

April 18, 2012 – 3:17 pm

Atlanta based Junction Creative Solutions (Junction) announces the launch of its JXN Executive Roundtable, providing an opportunity for business owners, entrepreneurs, and executives to share and discuss best practices for sustaining and growing business. As an advocate for the creation of progressive, sustainable, and successful businesses, Junction is dedicated to bringing together thought leadership and [...]

By junctioncreative | Posted in Events, News, Practices | Also tagged advertising, agency, biz, blue parrot bistro, branding, business, business community, business news, business owners, central PA, CEO, Collaboration, consulting, corporate, discussion, economy, events, executive, finance, finkenbiner, impact, influence, Julie Gareleck, jxn, leaders, marketing, martin, Networking, owner, patrono & associates, raffensperger, results, roundtable, social media, socializing, strategy, success, sustainable, thought capital, thought leadership, Value | Comments (1)

Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

March 29, 2012 – 4:33 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in [...]

By junctioncreative | Posted in Strategy | Also tagged advantage of brand, advertising, atlanta business news, B2B marketing, b2c marketing, brand, brand message, ceo insider, ceo insight, ceo opinion, cmo, consumer loyalty, creative branding, creative marketing, customer loyalty, direct messaging, executive marketing, impact, importance of brand, Julie Gareleck, Junction, loyalty, loyalty program, marketing, marketing expert, marketing future, marketing help, marketing insights, marketing practices, marketing reflections, marketing solutions, marketing strategy, marketing techniques, modern marketing, perspective, pricing model, pricing structure, results, social media, strategy | Comments (0)

P2P (Peer to Peer) is the New B2B

January 17, 2012 – 2:46 pm

Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights, collaborate, solve problems, and make better decisions. The corporate world may view the idea as incredulous, but for companies like IBM, it’s a reality. McKinsey & Company [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged advertising, advertising insight, advertising news, b2b insight, B2B marketing, b2b strategy, business ecosystem, business relationships, Collaboration, cutting edge marketing, Facebook networking, IBM, IBM business, IBM feature on business, IBM news, impact, impact of personal relationships, impact of social media, marketing, marketing insight, marketing news, McKinsey & Company, mobile, mobile advertising, mobile marketing, mobile social media, P2P networks, peer to peer, relationship marketing, results, sales techniques, social, Social Business, social media advertising, social media campaign, Social Media Marketing, social media strategy, social networking for business, strategy, technology, unique marketing, Value, value of social media, web 2.0 marketing, Web 2.0 technology | Comments (1)

Promotion Update: Does Your Business Need a Boost in 2012?

January 12, 2012 – 3:35 pm

Here at Junction, business is back in full swing. We know that all over the country, companies are reenergized, and pushing for a strong start to the New Year. We have assessed what we learned from 2011, and adjusted our strategies to maximize our impact on the business and our clients. Junction understands the importance [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged 2012 contest, atlanta business, business promotion, business resolutions, contests, Creative Solutions, entrepreneurship, Junction Creative Solutions, Marketing Promotion, marketing solutions, New Year's Resolutions, Promotion 2012, win free services | Comments (0)