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Tag Archives: business planning

Is Trimming the Budget Killing Walmart’s Brand?

April 16, 2013 – 11:45 am

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged advertising, atlanta business, brand collateral, brand Value, branding, budget, business, business insight, business news, CEO, complaints, customer, influence, interactive, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

Where the Rubber Meets the Road

April 10, 2012 – 1:05 pm

The slow economy of recent years has forced the reconsideration of budgeting for people from all walks of life. For many, the downturn has meant drastically reduced spending. Much more severe than simply eliminating luxuries, stretching dollars as far as they will go across everyday expenses has become standard practice. Items considered to be necessities [...]

By junctioncreative | Posted in Strategy | Also tagged Aaron's, adapt, adaptable strategy, adaptation, advertising, ajc, atlanta business news, atlanta journal constitution, atlanta news, bad economy, budget, business advice, business help, business insights, business metrics, business owners, buy rims, car and truck rims, CEO, changing market, cmo, consumer, consumer behavior, cost effectiveness, Creative Solutions, customer satisfaction, digital, economic downturn, economic implications, economy, entrepreneur, Entrepreneurism, financial crunch, good service, impact, influence, Julie Gareleck, Junction, lowered demand, market dynamics, marketing, media, penny pinching, react, Recession, ren-to-own, rental store, renting vs buying, results, rim purchase, rimco, sign of the times, small business, solutions, spending, strategy, supply and demand, thrive, tire rental, tires | Comments (0)

Junction Creative Solutions Expands Client Portfolio to Thrive in 2011

December 20, 2011 – 12:30 pm

Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This substantial increase is complemented by a host of new clients as well as an expansion of Junction’s services into several new verticals. New clients include AcuteCare [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged 2011 year in review, AcuteCare Telemedicine, advertising, advertising insight, agencies, agency news, atlanta agency, atlanta business, atlanta business news, BCS switchgear, business advice, business agency, Business Consulting, business help, business insight, business insights, business strategy, business success, business tips, Competitive Sports Analysis, consultancy, consulting, entrepreneurs, Fortune 500, impact of agencies, impact of agency, impact of social media, industries, intelaplay, Junction Creative Solutions, Lucy's Market, marketing, marketing agency, marketing campaign, marketing insight, marketing strategy, mobile, mobile advertising, mobile marketing, mobile social media, new business, New Year's Resolutions, Saffire Vapor, smart ad, smart ad campaigns, smart ads, smart advertisement, smart marketing, SMB, social, social media advertising, social media campaign, Social Media Marketing, SWM Int., technology, unique ad campaign, unique advertisement, value of agencies, value of social media, Verticals, Websites | Comments (0)

Where Are You Sitting?

November 18, 2011 – 3:00 pm

November touts “Best Places to Work” issues across many major media outlets. Most prominently, Fortune releases its list of 100 Best Companies to Work For, but numerous other outlets partake in the ritual of recognizing how essential happy employees can be to a company’s overall success. Websites like Glassdoor.com, which presents a list generated by [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged advertising, advertising insight, best bosses, Best Companies to work for, best places to work, best places to work 2011, best places to work 2012, Boston Globe, brand, business advice, business help, business insight, business insights, business lists, business news, business strategy, business tips, consumer culture, corporate culture, effective companies, Forbes, forbes lists, forbes work, Glassdoor.com, good boss, good space to work in, Google, great companies, impact, impact of a good workspace, impact of social media, Junction Creative Solutions, marketing insight, mobile, mobile advertising, mobile marketing, mobile social media, office environment, Pixar, results marketing, smart ad, smart ad campaigns, smart ads, smart advertisement, smart marketing, social, social media advertising, social media campaign, Social Media Marketing, strategy, surveys, technology, unique ad campaign, unique advertisement, Value, value of social media, value of workspace, Workplace | Comments (0)

Junction Creative Solutions Making Waves in the Northeast

September 7, 2011 – 3:59 pm

Further extending its reach into the northeastern United States, Atlanta-based Junction Creative Solutions (Junction) hosted a series of networking events aboard Freedom Yacht, sister ship to the Presidential Yacht Sequoia, to build relationships between clients, colleagues, and partners. Junction, founded in 2008, has seen its sphere of influence achieve considerable growth, aiding clients in bridging [...]

By junctioncreative | Posted in Events | Also tagged advertising, agency, boat cruise, business, business northeast, c suite, ceos, cfos, clients, cmos, Collaboration, collaborative ideas, colleagues, consulting, content, Creative, digital, entrepreneur, events, executive, Fortune 500, help, impact, influence, insights, interactive, Junction Creative Solutions, marketing, netowkring event, Networking, Networking Event, New York City, new york city business, news, Northeast Corridor, partnerships, real time media philadelphia, Realtime Media, results, SMBs, social media, social network, solutions, Startups, strategy, technology, thought leadership, tips, Value, without borders, Yacht Freedom | Comments (0)

You Don’t Know What You Don’t Know

August 29, 2011 – 2:51 pm

Entrepreneurs are in the business of taking risks, whether investing in a start-up or reinvesting in an existing business. Without a silver bullet for success, mitigating the day-to-day can present unforeseen challenges. The job description of CEO can quickly become “jack-of-all-trades” and “expert-of-none.” There is inherent and undeniable value in finding a good advisor(s) who [...]

By junctioncreative | Posted in Strategy | Also tagged advertising, advisor, agency, agency of record, Atlanta, atlanta business, Business Advisors, business help, business insights, business owner, business plan, business strategy, CEO, Collaboration, Consultation, driving business, economy, efforts, entrepreneurs, entrepreneurship, Execution, Fortune 500, ideas, impact, implementation, influence, information, jack-of-all-trades, Junction Creative Solutions, Management Consulting, marketing, marketing strategy, news, orgqanization, resolution, results, sales help, sales leads, SMB, startup, strategic firm, strategy, success, sustainability, sustainable, thought capital, toolkit, Value | Comments (0)

The Tsunami Effect on Technology

March 15, 2011 – 9:46 am

While it may seem a distant tragedy, the global nature of contemporary business means that the earthquake off the coast of Japan and its attendant destruction very much impact us as consumers of technology that is manufactured in Japan. Believe it or not, that list is considerable. Endgaget’s intriguing post “Japanese quake will likely affect [...]

By junctioncreative | Posted in Technology | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, development, earthquake, electricity production, fukishima, gizmodo, hybrid agency, impact, impact of tsunami on technology, influence, interactive, japan, Julie Gareleck, Junction, Junction Creative, libya, marketing, marketing strategy, online/offline, price at the pump, results, sales strategy, solutions, strategic, strategy, supply and demand, tech boom, tech bubble, tech stock, technological impact, technology, tidal wave, tsunami effect, un-agency, user experience, Value | Comments (0)

Entrepreneur Readiness?

February 28, 2011 – 10:02 pm

Businesses start somewhere – more often driven by an entrepreneurial passion. The transition from employee to entrepreneur is not for the faint of heart. Statistically, many entrepreneurs fail. According to the Bureau of Labor Statistics, in 2010 more than 96,000 companies closed its doors after an even more devastating loss of 400,000 companies in 2009. [...]

By junctioncreative | Posted in 2011 Entrepreneurial Series | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, corporate ability, customers, development, entrepreneurial advice, entrepreneurial readiness, entreprenuers, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, solutions, start-up businesses, start-up companies, starting a business, strategic, strategy, technology, un-agency, user experience, Value | Comments (0)

Carl House Introduces a New Online Presence

January 13, 2011 – 3:58 pm

Carl House, the event venue of the southeast, located between Atlanta and Athens, unveils a new online experience capturing the essence of the traditional antebellum-style home. The new website is rich with content including photos and videos highlighting the breadth of event offerings at Carl House. “When a bride walks the grounds at Carl House, [...]

By junctioncreative | Posted in News | Also tagged 5 star accomodations, accommodations, ad agency, Atlanta, atlanta business, Atlanta event venues, atlantabridal.com, BB Webb, best wedding venue, brand collateral, brand Value, branding, business insight, business news, Carl House, development, GA, gwinnett magazine, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, solutions, strategic, strategy, technology, the knot magazine, un-agency, user experience, Value, Website Launch, wedding facilities in Atlanta, wedding facility, wedding venue, weddingwire.com | Comments (0)