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Junction Sponsors Second Annual Optimist Club Of Gettysburg Golf Tournament Supporting Local Youth

May 22, 2013 – 10:30 am

Junction Creative Solutions (Junction), an award-winning strategic agency, sponsors the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg. Junction has been an avid supporter of the Optimist Club and the 19 youth-oriented programs the Club supports financially throughout the year. “We applaud the efforts of the Optimist as they fundraise money, in [...]

By junctioncreative | Posted in Events, News | Also tagged Atlanta, brand Value, fundraise, Golf, golf tournament, impact, Julie Gareleck, Junction Creative Solutions, news, optimist club of gettysburg, solutions, tournament, Value, youth-oriented programs | Comments (0)

Learning to Better Communicate from a Master

May 21, 2013 – 11:25 am

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter, Value | Comments (0)

Resilience Not Performance is the New Metric for Business

May 14, 2013 – 11:25 am

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, social media, solutions, strategy, technology | Comments (0)

Apples to Apples?

May 3, 2013 – 10:05 am

Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]

By junctioncreative | Posted in Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Value, Venuelabs | Comments (0)

JCP: From Catalogues to Denim Bars!?!

April 30, 2013 – 11:05 am

The most experienced and effective marketing professionals will usually agree that keeping the client in the press and on the public’s mind is beneficial to promoting brand identity, especially in an institutional fashion. Frequent articles and stories can help grow a brands identity across marketing segments and expose the brand to new potential customers who [...]

By junctioncreative | Posted in Lessons from the CEO | Also tagged advertising, Atlanta, atlanta business, board of directors, branding, business, coo, impact, influence, J.C. Penney, jcp, Julie Gareleck, Junction, Lessons from the CEO, Mark Cohen, marketing, Myron E. Ullman, Penney, reinventing, ron johnson, strategy, technology, Ullman | Comments (0)

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

April 25, 2013 – 12:05 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]

By junctioncreative | Posted in News | Also tagged advertisement, Atlanta, atlanta business, branding, brochure, Bullying Video, business, CEO, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Value, Video | Comments (0)

Is Trimming the Budget Killing Walmart’s Brand?

April 16, 2013 – 11:45 am

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged advertising, atlanta business, brand collateral, brand Value, branding, budget, business, business insight, business planning, CEO, complaints, customer, influence, interactive, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart | Comments (0)

A Strategy of Assured Destruction

March 18, 2013 – 11:53 am

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

By junctioncreative | Posted in Lessons from the CEO, Practices, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, CEO, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology, Value | Comments (0)

Junction Creative Solutions Broadens Portfolio, Drives Trends in 2012

January 7, 2013 – 4:12 pm

Amidst a particularly eventful year in business and marketing comprising significant changes in the economic environment, public policy, technology, and social media, Atlanta-based hybrid strategic firm Junction Creative Solutions (Junction) succeeded in accurately predicting and reacting to trends to report growth for the fourth consecutive year since its inception in 2008. “Despite the volatility of [...]

By junctioncreative | Posted in News | Also tagged 2012, 2012 trends, 2013, adapt, annual report, architecture, atlanta business, awards 2012, business awards, business community, CEO, chromapress, clients, consumer products, economic environment, economy, election year, enterprise holdings, forecast, founded 2008, founder, guardian watch, headquarters, history, horizon interactive awards, hybrid firm, impact, industry verticals, IT, Julie Gareleck, Junction Creative Solutions, jxn executive roundtable, legislation, marketing awards, marketing manager, marketing news, marketing trends, MPM, new website, oil and gas, outlook, Partnership, Portfolio, public policy, public safety, q1 2013, react, report, results, retail, rollercoaster year, social media, strategic firm, strategy, thought leadership, thrive, trends, UX, web design, when founded, work | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

Strategy. Impact. Results.

Tag Archives: business news

Junction Sponsors Second Annual Optimist Club Of Gettysburg Golf Tournament Supporting Local Youth

Apples to Apples?

JCP: From Catalogues to Denim Bars!?!

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

Is Trimming the Budget Killing Walmart’s Brand?

A Strategy of Assured Destruction

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