Tag Archives: business insight

The Ever Evolving Dynamics of Marketing in 2015

It is hard to imagine a time in history when the art and science of connecting producers with consumers has experienced as dramatic and disruptive period of change as it has in the past few years. The wave of intense technological discoveries and the age of digital communications will continue to alter the science and […]

 

Is Today Your Day to Answer the Call?

The following you will read two stories of accomplished women, who when faced with the opportunity, combined their passion and embrace for the entrepreneurial spirit to achieve new visions of personal and professional accomplishment. As recently featured in Fortune Magazine, the shy and extremely private, Charlene de Carvalho-Heineken rarely speaks to the press or goes […]

Winning the Super Bowl Advertising Contest Well Beyond the End of the Big Game

It is no secret that professional football is one of America’s favorite pastimes. As the center of attention for millions of fans each football season, the National Football League (NFL) has become an iconic and uber-valuable commercial brand. Despite the negative effects of ongoing player misconduct and this season’s ball-deflation controversy, the NFL will garner nearly […]

Getting the E-commerce Experience Right Has Never Been More Important

As more and more consumers turn to the Web for their holiday shopping, performance of e-merchants online experience is becoming increasingly important to the bottom line.  A recent Harris Poll indicates that 68% of U.S. adults expect to shop online for gifts this upcoming holiday season and more than three quarters of adult US online […]

Junction Creative Solutions Announces Client Launch of New Ultimate Health School Website

November 12, 2014 – ATLANTA, GA: Junction Creative Solutions (Junction) and its client Ultimate Health School (Ultimate) announce the launch of a new website. Ultimate is a Virginia based accredited nursing and allied health training institution dedicated to providing incomparable health education programs. The Junction team of experienced web developers, designers and marketing strategists worked […]

Move Over Santa, Here Comes The Great Pumpkin!

Once reserved for the single last day in October, Halloween was a time when younger children donned costumes and set out throughout the neighborhoods of America, knocking on suspecting home dwellers and recounting the term “trick or treat,” the seemingly timeless plea for candy instead of a trick; the latter usually manifested in a soaped […]

Junction Creative Solutions Client Launches a Refreshed Brand and New Online Experience

October 23, 2014 – ATLANTA, GA: Junction Creative Solutions’ (Junction’s) client Integrated Performance Consulting (IPC) recently  launched a refreshed brand and online experience to better position the Atlanta based consulting group in an expanding global marketplace. IPC provides sustainable and powerful organizational solutions with a broad range of expertise in marketing, finance, human resources, business […]

Defining the Role of Strategy in an Organization

  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of […]

Creating a New Brand Among Giants

Steve Allen once told his audience the he expected The Tonight Show to last forever. He made his comment as the first host of The Tonight Show, which he debuted on national television on September, 27, 1954. Born from a popular local program on the NBC Affiliate, WNBT in New York City, the now famous […]

Valuation: What is your business really worth?

We have all heard the stories of rags to riches success in business. The tales always seem to have some commonality in the story-line; started in the garage, by a starving but determined character; while waiting tables or digging ditches to make ends meet. The result, of many hours, months and even years of hard […]