Tag Archives: business insight

Bigger Not Always Better in the World of Marketing

Procter & Gamble Company (P&G), an American multinational consumer goods company, is as familiar to the average American as Mom and her famous apple pie.  Established in Cincinnati, Ohio in 1837 by William Proctor and James Gamble, the new company weathered the economic storms and a plethora of competitors to stake out a leadership role […]

 

Now That Is A Spoonful…

Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults.  This fact is no mystery to marketers who understand the impact that today’s young family members have on the buying decisions made by the adults in their family.  Kids represent […]

Thinking Outside of the Bun

Recently Yum! Brands Inc. (YUM), owner of the KFC, Taco Bell and Pizza Hut dining chains, posted first-quarter profits that topped analysts’ estimates as new menu items helped Taco Bell’s domestic sales.  Net income fell 26 percent to $337 million, or 72 cents a share, from $458 million, or 96 cents, a year earlier.  While […]

Nothing Planned, Little Achieved, Everything at Risk

Entrepreneurs readily thrive on formulating great ideas for new products and business ventures and many even manage to muster credibility when it comes to formulating a vision for success, but all too often the busy road to market is littered with the debris of unrealized dreams and unfulfilled intentions. Initial investments generally are freely cast […]

Marketers Going Boom or Bust?

It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted […]

Search for Dear Ol’ Dad

Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012.  Because 80% of Father’s Day shoppers wait until the week before the big day to make a purchase, marketers have an opportunity to better optimize search ads and Search Engine Marketing (SEM) strategies to […]

Evolving to a New Reality in B2B Selling

Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B).  Building personal relationships, within market or industry segments, has proven to be paramount to forming long term relationships with customers and often was the aspect of selling where a salesperson best demonstrated […]

What’s Your SCRM Strategy?

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content.  It introduces substantial and pervasive changes […]

Have You Jumped on the Social Media Bandwagon?

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and […]

Is Trimming the Budget Killing Walmart’s Brand?

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows.  U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October.  It is understandable […]