Tag Archives: business insight

Junction Creative Solutions Client Launches a Refreshed Brand and New Online Experience

October 23, 2014 – ATLANTA, GA: Junction Creative Solutions’ (Junction’s) client Integrated Performance Consulting (IPC) recently  launched a refreshed brand and online experience to better position the Atlanta based consulting group in an expanding global marketplace. IPC provides sustainable and powerful organizational solutions with a broad range of expertise in marketing, finance, human resources, business […]

 

Defining the Role of Strategy in an Organization

  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of […]

Creating a New Brand Among Giants

Steve Allen once told his audience the he expected The Tonight Show to last forever. He made his comment as the first host of The Tonight Show, which he debuted on national television on September, 27, 1954. Born from a popular local program on the NBC Affiliate, WNBT in New York City, the now famous […]

Valuation: What is your business really worth?

We have all heard the stories of rags to riches success in business. The tales always seem to have some commonality in the story-line; started in the garage, by a starving but determined character; while waiting tables or digging ditches to make ends meet. The result, of many hours, months and even years of hard […]

Letting the Genie Out of the Bottle Too Soon?

When a Portland, Oregon, engineer’s 13-year-old daughter asked if it was possible to build a one-wheeled motorcycle she saw in a video game, Chris Hoffmann decided that yes – he probably could. Further research revealed earlier attempts, such as a wild sit-inside-the-wheel contraption from the 1940s. With recent technological advances and cost reductions, leveraged from […]

Low Tech Marketability in a High Tech World- The Rainbow Loom

While the history of the rubber band traces its roots back thousands of years, the modern rubber bands invention has its origin in 1845, but it took almost 80 years before William Spencer first started mass producing rubber bands in Ohio, USA.  With all the advanced technological gadgetry of today’s modern world, one would think […]

Is a Partnership the Answer to Expansion and Growth?

The demands of running a business can sometimes be difficult for even the most experienced professionals. Whether at the start-up phase of a new venture or at some point during the life cycle of an existing business, demands often lead to an owner bringing on a partner.  Partnerships  can provide additional capital to improve operational […]

Technology Trends in 2014: Breaking Out

In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT professionals.  Consumers who were once tied to a stationary world of computing and collectively leashed by techies, marketers and system applications began to find the established […]

Taking Aim at the Modern Farmer

Carving up the marketplace into individualized bites is nothing new and experienced marketers will be quick to advance the benefits of niche marketing to selling everything from grapes to baby grand pianos.  It is a successful strategy often employed by internet dating sites where lonely hearts can find companionship with other lonely hearts from across […]

Mobile Application Marketability: Shiny, New is No Longer Enough

Mobile technology device users have said it countless times over. “There is an app for everything.”  And of course they are all correct.  The mobile application world has evolved into a market of 1,500,000 apps and includes every conceivable use from coupons to cardiac monitoring and beyond.  ABI Research predicts that mobile app revenue will […]