Tag Archives: business insight

The Ultimate Prize for Best Brand Soon to Be Awarded

Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful marketer has ever come close to capturing more than 50 percent of their market. With digital technology and social media platforms dominating […]

 

Building Profitable Customer Relationships

Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the consultative sales approach or relationship building. Punctuated by heavy advertising and promotion; and almost always singularly focused on price, the transactional approach has been the […]

JUNCTION COLLABORATES WITH RAFFENSPERGER, MARTIN & FINKENBINER

March 8, 2016 – ATLANTA, GA:  Junction Creative Solutions (Junction) announces the launch of Raffensperger, Martin and Finkenbiner’s (RMF) new website.  The new site provides users easy access to RMF’s comprehensive services, offering information on its personal and business accounting services, tools, tax forms and monthly newsletters. The creative team at Junction understood RMF’s wish […]

Retail’s Disruptive Future

Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of 3.1 percent in 2016, a performance rate higher than the 10 year average of 2.7 percent. The NRF also predicted non-store retail to grow at […]

A Customer Obsessed Culture is at the Center of Successful Marketing Strategy in 2016

As businesses embark on another year of battling on the fields and in the trenches of competition, the plethora of new and nearly new methods of connecting with customers and the marketing tools used in competing in this technological era is not only altering the tactical plan but also the overall campaign strategy. Traditionally a […]

Business Operational Marketing Trends in 2016

For those who longed for a breather, even the briefest of respite, from all the mega pieces of data that is pouring from the seemingly endless number of sensors, trackers and locators that mine the digital landscape of commerce the past few years, there appears to be no letting-up in the coming year. The New […]

To Our Clients, Colleagues, and Supporters,

As we embrace 2016, I would like to extend my deepest gratitude for the opportunities that have brought us together whether a client, colleague, or friend.  2015 has been a pivotal year for many of our clients who have achieved new milestones and unprecedented growth. Congratulations on a job well done!  I am ever thankful […]

Are Retailers Experiencing a Shift in a Well Established Holiday Tradition?

Historically Black Friday is a term that has been associated with events involving the selling of slaves to attempts by a few misguided investor barons to curb the precious metal market. But the term is most commonly familiar to the one day each year that retailers and hungry holiday consumers get together to change the […]

Online Security: A Competitive Advantage?

Are you completely confident, when you use one or more of the online ecommerce or social media outlets, that your personal data is protected from malicious hackers seeking to gather the information for ill-gotten gain? The recent hacking of the Ashley Madison website demonstrates the impact and vulnerability that a scandal can impose on online […]

Can Old Mascots Make the Connection with Today’s Consumers?

Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we could escape back to those times where every day seemed easier and better than today. The truth is that the ragged […]