Tag Archives: business insight

A Customer Obsessed Culture is at the Center of Successful Marketing Strategy in 2016

As businesses embark on another year of battling on the fields and in the trenches of competition, the plethora of new and nearly new methods of connecting with customers and the marketing tools used in competing in this technological era is not only altering the tactical plan but also the overall campaign strategy. Traditionally a […]


Business Operational Marketing Trends in 2016

For those who longed for a breather, even the briefest of respite, from all the mega pieces of data that is pouring from the seemingly endless number of sensors, trackers and locators that mine the digital landscape of commerce the past few years, there appears to be no letting-up in the coming year. The New […]

To Our Clients, Colleagues, and Supporters,

As we embrace 2016, I would like to extend my deepest gratitude for the opportunities that have brought us together whether a client, colleague, or friend.  2015 has been a pivotal year for many of our clients who have achieved new milestones and unprecedented growth. Congratulations on a job well done!  I am ever thankful […]

Are Retailers Experiencing a Shift in a Well Established Holiday Tradition?

Historically Black Friday is a term that has been associated with events involving the selling of slaves to attempts by a few misguided investor barons to curb the precious metal market. But the term is most commonly familiar to the one day each year that retailers and hungry holiday consumers get together to change the […]

Online Security: A Competitive Advantage?

Are you completely confident, when you use one or more of the online ecommerce or social media outlets, that your personal data is protected from malicious hackers seeking to gather the information for ill-gotten gain? The recent hacking of the Ashley Madison website demonstrates the impact and vulnerability that a scandal can impose on online […]

Can Old Mascots Make the Connection with Today’s Consumers?

Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we could escape back to those times where every day seemed easier and better than today. The truth is that the ragged […]

The Free Cutlery Set Isn’t Going to Cut it Anymore!

It wasn’t all that long ago that financial institutions did little more than produce flashy brochures, provide free keychains, refrigerator magnets and pens to entice customers to trust their money to their mostly local institution.  Large, heavy masonry structures housed even the most outlying branch offices in an attempt to project organization strength, reliability and […]

Financing the Dream

If enthusiasm and visions of grand scale success were forms of legal tender funding that great business idea would be easy and efforts to launch it and grow its future would be assured. But an entrepreneur’s great idea and euphoric visions of success, while critical to virtually all businesses success at some juncture, does not […]

Is the Convenience Worth the Price?

Living in an era were technology is changing the way we communicate, shop and socialize, it should not be a surprise that given the increased stress of always being connected, consumers are altering the very fundamentals of how they shop, even for the most basic of commodities.  Not all that long ago, the predominant marketing […]

Delivering on Your Health and Fitness Resolutions

  As daylight grows longer, temperatures rise and beach season approaches a renewed round of personal resolutions abound, most directed toward improving our personal fitness and resolve to live a healthier lifestyle. Each year at this time Americans declare renewed aspirations to live healthier, drink and eat more sensibly and exorcize more frequently. The saying goes […]