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Tag Archives: business insight

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

Is Trimming the Budget Killing Walmart’s Brand?

April 16, 2013 – 11:45 am

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows. U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October. It is understandable [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged advertising, atlanta business, brand collateral, brand Value, branding, budget, business, business news, business planning, CEO, complaints, customer, influence, interactive, Julie Gareleck, Junction, labor force, low prices, sam walton, solutions, strategy, trimming the brand, wal-mart, walmart | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business news, business planning, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategic, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

Chrome Shines, “Plus” More for Google

January 5, 2012 – 1:44 pm

Hot on the heels of the news that Google’s Chrome had surpassed Mozilla’s Firefox for the number 2 spot on the list of the most used web browsers, speculation has begun to emerge that it may be a matter of time before Google+, the tech giant’s social media foray begins to seriously challenge Facebook for [...]

By junctioncreative | Posted in News, Social Media | Also tagged advertising, advertising insight, best browser, Browser, browser comparison, browser wars, Buzz, Chrome, Chrome Browser, chrome compatibility, chrome users, chrome vs opera, chroms vs ie9, chroms vs. firefox, cutting edge technology, Facebook, firefox, Firefox Browser, firefox users, future technology, Google, Google Buzz, google chrome, google dictionary, Google Voice, Google Wave, IE8, IE9, impact, impact of social media, internet browsers, internet explorer, internet explorer users, marketing, marketing insight, mobile, mobile advertising, mobile marketing, mobile social media, Mozilla, Mozilla Firefox, operating systems, results, search engine, social, social media advertising, social media campaign, Social Media Marketing, strategy, tech news, technology, technology impact, technology news, technology projection, Twitter, unique technology, user experience, Value, value of google chrome, value of social media, Voice, Wave, what browser is best, which browser, Windows Internet Explorer | Comments (0)

New Year’s Resolutions

December 22, 2011 – 1:30 pm

Looming at the end of each holiday season is a reminder that the New Year is approaching and with it, many feel compelled to declare New Year’s resolutions. For many, it is a tradition with a love-hate relationship. Though resolutions are made with the best of intentions each year, come February, the persistence and determination [...]

By junctioncreative | Posted in Practices | Also tagged 2012, 2012 business statistics, 2012 resolutions, advertising, advertising insight, business goals 2012, business help in 2012, business ideas, business insights, business objectives, business resolutions, business strategy, business tips, drew demasters, entrepreneurial ideas, entrepreneurs, entrepreneurship, entrepreneurship 2012, goals, impact, impact of social media, January 1, Junction Creative Solutions, kick start business, landlord marketing, marketing, marketing insight, mobile, mobile advertising, mobile marketing, mobile social media, New Year's Resolutions, new years resolutions for business, objectives, results, SMART approach, social, social media advertising, social media campaign, Social Media Marketing, strategy, strategy for business 2012, strategy in 2012, strategy insight, technology, Value, value of social media | Comments (1)

Junction Creative Solutions Expands Client Portfolio to Thrive in 2011

December 20, 2011 – 12:30 pm

Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This substantial increase is complemented by a host of new clients as well as an expansion of Junction’s services into several new verticals. New clients include AcuteCare [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged 2011 year in review, AcuteCare Telemedicine, advertising, advertising insight, agencies, agency news, atlanta agency, atlanta business, atlanta business news, BCS switchgear, business advice, business agency, Business Consulting, business help, business insights, business planning, business strategy, business success, business tips, Competitive Sports Analysis, consultancy, consulting, entrepreneurs, Fortune 500, impact of agencies, impact of agency, impact of social media, industries, intelaplay, Junction Creative Solutions, Lucy's Market, marketing, marketing agency, marketing campaign, marketing insight, marketing strategy, mobile, mobile advertising, mobile marketing, mobile social media, new business, New Year's Resolutions, Saffire Vapor, smart ad, smart ad campaigns, smart ads, smart advertisement, smart marketing, SMB, social, social media advertising, social media campaign, Social Media Marketing, SWM Int., technology, unique ad campaign, unique advertisement, value of agencies, value of social media, Verticals, Websites | Comments (0)

Where Are You Sitting?

November 18, 2011 – 3:00 pm

November touts “Best Places to Work” issues across many major media outlets. Most prominently, Fortune releases its list of 100 Best Companies to Work For, but numerous other outlets partake in the ritual of recognizing how essential happy employees can be to a company’s overall success. Websites like Glassdoor.com, which presents a list generated by [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged advertising, advertising insight, best bosses, Best Companies to work for, best places to work, best places to work 2011, best places to work 2012, Boston Globe, brand, business advice, business help, business insights, business lists, business news, business planning, business strategy, business tips, consumer culture, corporate culture, effective companies, Forbes, forbes lists, forbes work, Glassdoor.com, good boss, good space to work in, Google, great companies, impact, impact of a good workspace, impact of social media, Junction Creative Solutions, marketing insight, mobile, mobile advertising, mobile marketing, mobile social media, office environment, Pixar, results marketing, smart ad, smart ad campaigns, smart ads, smart advertisement, smart marketing, social, social media advertising, social media campaign, Social Media Marketing, strategy, surveys, technology, unique ad campaign, unique advertisement, Value, value of social media, value of workspace, Workplace | Comments (0)

Success Isn’t Automatic

August 18, 2011 – 3:18 pm

Computer automation has long since allowed businesses to replace employees with technologies to increase efficiencies in operations. Companies across industry leverage the seemingly effortless execution of technology, side-stepping the importance of a human intelligence to react and adapt to inconsistencies that could have immense impact to the business and the consumers it supports. Online eTailers [...]

By junctioncreative | Posted in Technology | Also tagged advertising, Amazon.com, automated systems, banking, business, business help, Cantor Fitzgerald Investment Advisors, computer automation, consumer confidence, dangers of automation, dow, Ebay.com, efficiency, equity, Financial Marketing, financials, Flash Crash, human element, IBM, impact, influence, jeopardy, JFAM, Junction Creative Solutions, ken jennings, major banks, major index, market volatility, marketing, metrics, money markets, mutual funds, mutual markets, nasdaq, performance, pitfalls, price swings, results, social media, standard and poor, Stephen Ardizzoni, stock market crash, strategy, trades, transaction, Value, wall st, Wall Street, Watson | Comments (0)

What Financial Marketers Want from Digital Marketing

June 8, 2011 – 3:54 pm

On June 3rd, 2011, Junction attended The Gramercy Institute’s Journal of Financial Advertising & Marketing (JFAM) Forum held at the New York Stock Exchange. Bill Wreaks, Chief Analyst, JFAM, assembled seven powerful groups of panelists in a fast paced, 30 minute per panel discussion of “What Financial Marketers Want from their Digital Marketing.” Bill gave [...]

By junctioncreative | Posted in Brand and Marketing, Events | Also tagged advertising, AIG, Bankrate.com, Bill Wreaks, blogging, business news, CIO, cmo, conference, CTO, Deutsche Bank, dick eydt, digital, Digital Marketing, Digital Media, executive, financial marketer, Financial Marketing, financial sector, Gramercy Institute, growth, help, idea, impact, influence, innovate, innovation, interactive, JFAM, Junction Creative Solutions, marketing budget, marketing professional, Marketing Spend, merrill lynch, mobile, NYSE, oppenheimer, owners, panel, practices, results, social media, stock market, strategy, tiaa-cref, trends, UBS, Value, viral marketing | Comments (0)

What’s on Tap?

May 25, 2011 – 1:00 pm

The most successful craft breweries in America produce incredibly varied offerings, are largely regionalized in different corners of the country, and depend largely on word of mouth for marketing beer to new drinkers. These are big challenges, but in a market that shows substantial growth, breweries are reaching target audiences not through the beer, but through [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged 120 minute, 60 minute IPA, 75 minute, 90 minute IPA, advertising, atlanta business, Beer, beer drinkers, beer industry, beer recipe, beer sales, brand, brand loyalty, brand marketing, brand strategy, branding, business news, consumer expectations, consumer loyalty, Craft Beer, craft brewing, customer loyalty, dogfish, Dogfish Head, Heavy Seas, homebrew, homebrewers, homebrewers association, impact, influence, labelling, liquor store, market growth, marketing, Marketing Spend, marketing strategy, microbrewing, new drinkers, quality, recipe for success, reputation, results, sales strategy, sales volume, spending, strategy, successful brewery, US beer sales, Value, word of mouth marketing | Comments (0)