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Tag Archives: Burger King

Don’t Be Content with Bad Content

September 9, 2011 – 3:34 pm

In the digital age, where competition for consumer’s attention is high, reinforcing existing brand value and establishing loyalties is vital to the success of any brand. The creation and distribution of highly customized content, such as blogs, videos, and advertisements, serve as a blend of journalism and marketing designed to engage consumers at every brand [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged advertising, AOL, blog, Blogs, brand Value, branding, Browser, business, captivate, chat, Comcast Xfinity, content, Content Marketing, Custom Content, customer loyalty, customized, digital, digital experience, ebnedded media, email, entrepreneur, ESPN, Fortune 500, games, Grantland, headlines, help, impact, influence, insights, interactive, interactive experience, ISP, Junction Creative Solutions, loyalty, marketing, media audience, multimedia, news, Nike, results, SMBs, social media, social network, Startups, strategy, Target Market, tips, user experience, user interaction, Value, Video, Yahoo!, YouTube | Comments (0)

Are Marketers Ready to Augment Reality?

June 20, 2011 – 4:17 pm

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising & [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged 3d, Android, android apps, android camera, Anthon Vitalone, AR, Augmented Reality, augmented reality app, Best Buy, Bill Wreaks, camera, circular ads, creative marketing, Deutsche Bank, digital, Digital Marketing, Gramercy Institute, gyroscope functionality, impact, importance, influence, innovation, interactive, Interactive Marketing, iPhone, iphone apps, iphone camera, iphone gyroscope, jailbreak, JFAM, latest technology, marketing, media, mobile, mobile advertising, Mobile Apps, new technology, New York City, next big thing, organic format, Ralph Lauren, real time, results, smartphone, Smartphones, strategy, tablet, Tablet PC, tech app, tech companies, tech sector, third party software, user experience, Value | Comments (0)