broadcast – Strategy. Impact. Results.

Tag Archives: broadcast

Take Chances, Make Mistakes

February 7, 2013 – 9:37 am

Pop star Beyoncé caused a bit of a stir when she was alleged to have lip synched ‘The Star Spangled Banner’ at the Presidential Inauguration ceremonies on Monday, January 21. Just 13 days later, she found herself on one of the world’s biggest stages at the Pepsi Super Bowl XLVII Halftime Show, making a resonating [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged 49ers, authentic, Authenticity, avoid the safe play, backing track, beyonce, beyonce performance, biggest stage, blackout, brand equity, brand Value, branding, business, businesses, CBS, celebrity culture, christina aguilera, cream of the crop, destiny's child, difficult conditions, diva, emotion, expert, finesse, forgot the words, halftime, halftime production, honesty, imperfection, inauguration, integrity, learn lessons, lip sync, lip synching, make a statement, marketing, media channels, millions of viewers, mistakes, national anthem, pepsi halftime show, perfect performance, performer, politicians, pre-recorded, presidential inauguration, professional dignity, ratings, ravens, real, rise to fame, risk taking, singing, size of audience, star spangled banner, strategy, super bowl, surprise, take risks, television, unique talent, Value | Comments (0)

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

The NFL: A Brand Juggernaut

October 4, 2012 – 2:03 pm

Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged america's favorite sport, american culture, annual revenue, average player salary, biggest game of the year, brand, brand identity, cbs telecast, corporate sponsors, cowboys stadium, ed hochuli, espn telecast, fan favorites, fantasy football, football, Fortune 500, fox telecast, great branding, green bay packers publicly owned, impact, jerry jones, juggernaut, lockout, mlb, monday night football, most watch games, nba, nbc telecast, network tv, new england patriots, NFL, nfl brand, nfl commissioner, nfl experience, nfl fans, nfl is a business, nfl linebacker, nfl media blitz, nfl merchandise, nfl official crew, nfl officiating, nfl on cbs, nfl on fox, nfl owners, nfl referee union, nfl replacement refs, nfl richest owners, nfl salary cap, nfl ticket sales, nfl tv deal, nfl tv ratings, NFLRA, NHL, nike jerseys, on screen experience, ratings, referee lockout, referee scandal, results, roger goodell, salary cap, scoreboard, social media, sponsorships, statistics, stats, strategy, sunday night football, super bowl, Super Bowl Ads, super bowl advertising, super bowl tickets, tom brady | Comments (1)

NBC Puts on a ‘Super’ Broadcast

February 8, 2012 – 9:32 am

Sunday night’s Super Bowl XLVI matchup between the New York Giants and New England Patriots broke the record for the largest television audience for the third consecutive year. With an average of 111.3 million viewers, it edged out last year’s broadcast and became just the fourth such program to break the 100 million mark. For [...]

By junctioncreative | Posted in News, Social Media | Also tagged 2012 super bowl broadcast, aaron rodgers broadcaster, aaron rodgers NBC broadcast, Al Michaels, Bob Costas, chrysler halftime in america, comcast super bowl, Cris Collinsworth, facebook super bowl, Fox super bowl broadcast, halftime in america super bowl commercial, halftime show madonna on social media, largest television audience, line of scrimmage NBC, most watched program ever, NBC comcast super bowl, NBC graphics super bowl, NBC most watched super bowl, NBC summer olympic games, nbc super bowl, NBC use super bowl the voice, nbcsports.com, nbcsports.com super bowl, new england patriots NBC, new england patriots super bowl, new york giants NBC, new york giants super bowl, nfl.com, scoreboard NBC, statistics, super bowl 2012, super bowl broadcast, Super Bowl Commercials, super bowl marketing, super bowl online, super bowl pre game show, super bowl social media integration, super bowl statistics, super bowl statistics broadcast, super bowl streaming, Super bowl XLVI, the voice after super bowl, twitter super bowl, watch super bowl online, watching super bowl broadcast | Comments (0)

Junction CEO Shares Insights into Strategy, Impact on Blog Talk Radio

September 23, 2011 – 3:37 pm

Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), appeared earlier this afternoon on The Compassionate Capitalist on Blog Talk Radio, broadcasted on the web to listeners across the country. Julie and host Karen Rands discussed the values, philosophies, and methodologies that make Junction a leader amongst the large number of firms touting ‘consulting [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy | Also tagged ad agency, advertising, agency of record, Blog Talk Radio, branding, business consultancy, business news, business owners, business relationship, capital, Capital Community, CEO, clients, collateral, consulting, Creative, customers, digital, entrepreneur, Entrepreneurism, ethics, expert, Fortune 500, founder, help, impact, influence, insights, interview, Julie Gareleck, Junction Creative Solutions, Karen Rands, marketing, Marketing Spend, media, methods, metholodogy, Networking, panel discussion, partner, philosophy, Radio, results, small biz, small business, SMB, social network, solutions, start a business, strategy, the Compassionate Capitalist, Value, values, venture capital, web radio | Comments (0)