Tag Archives: branding

Helping Architects Accept Change and Embrace the Modern Marketing Era

For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of […]

 

Will 2017 Be a Year of Dynamic Growth or Challenge for Businesses?

2017 promises to be a time of real economic growth and expansion, yet riddled with a dynamically changing political environment. All of this during a time where technology is expected to advance five times as fast as it has in the last 2 decades.  All of this requires that businesses remain agile and open to […]

Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care

Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting in the local telephone Yellow Pages (remember those?) medical practitioners of all disciplines felt little incentive to promote their services any way other than […]

Interesting and Challenging Times Ahead for Marketers

At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a beginning of something else, a sort of evolutionary ideology that mandates a certain continuity of things both […]

Business and Religion; A Risky Mixture?

The fundamental business principles still apply despite a dynamically evolving technical generation. How often have we heard, “Don’t mix religion with business”?  It is advice freely expressed and usually followed across the full spectrum of business and industry for generations. But the mixture is not always detrimental to success. A strategic approach to targeting a […]

Understanding How To Use Business Purpose to Increase Value

Much has been written and said about the importance of remaining true to who you are and being consistent in acting synchronously with your core values. Consistency, whether applied to personal behavior or your business can be the most challenging of the fundamentals of behavior or business management. In the face of pressure to grow […]

How Much of Your Advertising Spend Is Getting Blocked?

“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the […]

The Ultimate Prize for Best Brand Soon to Be Awarded

Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful marketer has ever come close to capturing more than 50 percent of their market. With digital technology and social media platforms dominating […]

Building Profitable Customer Relationships

Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the consultative sales approach or relationship building. Punctuated by heavy advertising and promotion; and almost always singularly focused on price, the transactional approach has been the […]

Retail’s Disruptive Future

Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of 3.1 percent in 2016, a performance rate higher than the 10 year average of 2.7 percent. The NRF also predicted non-store retail to grow at […]